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    • Gerente Marketing Experiences - distrito federal - Nestlé SA

    Nestlé SA
    Nestlé SA distrito federal

    hace 1 mes

    Default job background
    Descripción

    Crea experiencias memorables y diferenciadoras que fortalezcan nuestra marca mediante la planificación y ejecución de activaciones y eventos. Trabajarás de la mano con diversas áreas para asegurar que cada interacción refleje nuestra estrategia de marketing y comunicación.

    Con un enfoque en la optimización de procesos, liderarás la gestión integral de actividades promocionales y eventos, garantizando que cada detalle esté alineado con nuestras normas de Compliance.

    Responsabilidades:

    • Desarrollar, proponer y orquestar estratégicamente todas las actividades de las unidades de marketing en función del CEF, alineadas a las campañas de comunicación y visión estratégica de las marcas para conectar con el consumidor, sus objetivos y con el negocio, asegurando una ejecución sin fallas.
    • Coordinar e integrar la experiencia de marca en eventos y activaciones, tanto presenciales como virtuales.
    • Análiza a las agencias para conocer el core y expertise de cada una y, en función de los resultados, selecciona a las más adecuadas según las necesidades y objetivos de cada proyecto.
    • Crear, proponer y asegurar la correcta planeación, alineación, coordinación e implementación de todas las partes involucradas en la organización y desarrollo de eventos, asegurando los 3 pilares: estandarización de materiales, apalancar volúmenes, y reducir el desperdicio mediante uso y reuso, además de asegurar la correcta eliminación de materiales.
    • Liderar y motivar equipos multidisciplinarios, fomentando un ambiente de colaboración y creatividad, asegurando que todos los miembros del equipo estén alineados con los objetivos del proyecto y de la marca.
    • Tienes una experiencia sólida de 5 a 8 años en el conocimiento de mercado, industria de consumo y gestión de eventos.
    • Licenciatura en Marketing, Comunicación o áreas afines concluida.
    • Dominio avanzado del idioma inglés, permitiendo una comunicación efectiva con equipos globales y socios internacionales.
    • Comprende la marca y objetivos en función de la estrategia.
Trabajos
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Mexico City