Social Media Marketing Manager - Ciudad de México - Mi Gente
hace 4 semanas
Descripción
SOCIAL MEDIA MANAGER
The Vision
Mi Gente is the newest dating and social app for Latino people. We want to be the number one app for Latinos to build connections whether its for dating or making new friends and finding events
The role
We are looking for a Social Media Manager to oversee and grow Mi Gente's social platforms with a particular focus on TikTok.
You will work closely with the marketing and content teams to create and bring to life a growth-driving social media strategy.
We expect you to love all things social (especially TikTok), conceptualize and deliver high-quality content, and leverage the latest social trends to build brand awareness and loyalty.
What you'll do- Design and implement social media strategy and content calendar to align with marketing and company goals
- You will be responsible for the development and performance of influencer marketing campaigns across Instagram, Tik tok and youtube.
- Generate, edit, publish, and share engaging content daily; work in partnership with wider marketing and content teams to create content
- Engage with followers, respond to queries, and monitor customer reviews
- Ensure social media accounts are consistent and in line with brand messaging and visual identity
- Suggest and implement new features and social media activations to develop brand awareness
- Perform research on current benchmark trends and audience preferences
- Set specific objectives and report on ROI
- Have a strong understanding of pop culture and upcoming/ ongoing trends on social media. Specifically trending behaviors and concepts on tik tok
- Manage marketing budgets while measuring the success through KPIs
- Manage and negotiate creator/influencer contracts and execution
- Think creatively and add new ideas to pitch to creators
Requirements:
- Proven experience managing highvolume company or personal social channels (TikTok, Instagram, Twitter, YouTube, etc.)
- Handson experience in content creation and/or management (text, image, video)
- Exquisite taste and high bar of excellence for content creation
- Excellent copywriting, organizational, and communication skills
- Knowledgeable of trending in pop culture, fashion, and lifestyle landscape
Pay:
$17, $20,000.00 per month
Ability to commute/relocate:
- 11580, Ciudad de México,
CDMX:
Reliably commute or planning to relocate before starting work (required)
Work Location:
One location
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