Shopper Retail Experiences - Ciudad de México - The Coca-Cola Company

The Coca-Cola Company

Empresa verificada

Ciudad de México

hace 1 semana

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

What You'll Do for Us

Enable Weekly + growth for the The Coca-Cola Company (TCCC) Brands in modern trade, traditional and onpremise channels, in a context of multiple Shopper choices.
Accelerate purchase (Weekly+ conversion), also with ECOMMS (including eventual/specific opportunities with FSAs).
Build brand value in Commerce ecosystems, through a brave (differentiated and relevant) and boundless (with Latam scale) approach.
Delineate human centric and physical approaches: think on People at the moment of truth, as a Shopper making purchase decisions, driving experiences in their user journeys to increase TCCC Brands consumption and value.
Contribute to build rituals also instore when brand strategies imply it.
Align with the C&CL team, the portfolio PICOS (picture of success) detailed per channel and subchannel for Latam.
Ensure effectiveness of PICOS, delivering pieces of commerce experiences providing a seamless integration with standards and/or catalog (eg. VTM), connecting all our expressions towards buyers.
Develop master graphics to drive impact of our Shopper retail/commerce activities.
Provide content strategy and the stimuli to boost the Shopper brand activities, namely instore activations in synergy with C&CL.
Elaborate the rightful message matrix (per channel and shopper) required for a successful Shopper Retail activation, both from a brand perspective or from a portfolio perspective.
Customize upon Latam standards, experience pieces to a particular market need and influence to set up the Coca-Cola System (KO) for its execution.
Generate one single source or truth for KV's and other retail/commerce content visual assets (Creative SharePoint and/or via Adaptation Cloud).
Align brands strategies + VTM platforms: contribute to the proper deployment of VTM strategy by occasion, as well as by key brands and channels.
Develop Shopper execution guidelines: do's and dont's for market implementation.
Define partnerships guidelines for crosspartner activations.
Manage the budget allocated to Shopper Retail Experiences.
Increase retail/commerce experiences and content capability in Latam (evolving our Shopper experiences to have exponential utility value).
Leader of a Team of 6 'Shopper Retail XP' Managers.

Communication Focus

Role will require indepth communication and coordination with LATAM multifunctional teams.
Role will also interact frequently with external parties, particularly with the main Digital ECommerce players (FSA's included).
Key role in bringing freshness to the system on disruptive ways of approaching Shopper and Experiences/content for Commerce in general.

Qualification & Requirements

KEY SUCCESS PARAMETERS:

Deploying significant skills as people leader, influence and align commercial stakeholders and market hubs, lead the Shopper agenda, orchestrate the commercial, IMX and brand integration to Shopper.
Being capable to ensure continuity of brand strategies at the Shopper operational level.
Deploying true expertise on the human being who "sometimes" behaves as a consumer and sometimes "acts" as a Shopper (human centricity) high level of understanding and practice of E2E journeys.
Leading to achieve scalable solutions.
Accountability and commitment towards keystakeholderareas and within IMX coordination and compliance with E2E process deadlines.

EXPERIENCE:

Shopper academic and/or practice savvy: 10 years of experience minimum.
Experiences and content development & management, Digital marketing (including Digital commerce and datadriven marketing knowledge and practice): 8 years of experience.
Experience in leading roles at Shopper teams: 4 years of experience. Field MKT experience is a plus.
Experience in working in crossfunctional and crossgeographical teams.

MASTERY OF (LATAM LEVEL)

Shopper marketing knowledge and practice
Modern trade channel knowledge and practice
Onpremise channel knowledge and practice
Traditional channel knowledge and practice
Ecommerce knowledge and practice
Keyaccounts knowledge and practice
Think beyond pos and instore activation towards a phygital (physical & digital) consumertoshopper e2e path to purchase

EXPERTISE (LATAM LEVEL)

The Coca-Cola (KO) system knowledge, shopper engagement and commercial teams in the region and in the markets
Experiences and content complex constructs and development
Creative knowledge (if practice too, preferred)
Shopper innovation
Agile methodologies of work
Design thinking process
Digital marketing and shopper marketing new technologies

What We Can Do For You
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Iconic & Innovative Brands:Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
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Expansive & Diverse Customers:We work with a diversified group of customers which range from retail & grocery outlets, theme parks, mov