Brand Analyst - Miguel Hidalgo, México - PepsiCo

PepsiCo
PepsiCo
Empresa verificada
Miguel Hidalgo, México

hace 1 mes

Rodrigo Fernández

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee
Descripción

Responsibilities:


Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.


As a world class company, we seek excellence in everything we do from the launch of a new product to its execution at the point of sale.

Therefore, we need talented and innovative people who are passionate about what they do.


PepsiCo Mexico currently has a broad portfolio of food and beverage products, such as Sabritas, Gamesa, Quaker, Pepsi, Obela and Sonric's, leading brands in the snacks, cereals, soft drinks, isotonic and cookies markets respectively.

Our vision is to be the global leader in convenient foods and beverages by winning with purpose.

"Winning with purpose" reflects our ambition to win sustainably in the market and integrate the purpose in all aspects of the business.


Currently we are looking for our next:

Brand Analyst

Which is the main objective of this role?
Development and execution of marketing strategies as well as Marketing programs within Ruffles brand, ensuring the correct implementation. Based on trends, operators, consumers and competitors to contribute to the profitable and sustainable growth of the business unit.


Qualifications:

What will you be doing?

Full responsibility NFL promotion execution:
Follow up of BLUE designs, sku codes SAP creation


  • Full responsibility of PWP/AOX, Oil reduction and productivity size impression
Follow up of BLUE design, SAP codes creation


  • Full responsibility of AOP data analysis
Weekly and monthly analysis of sell in and sell our data. Including Microstrategy and Nielsen data bases.


  • Full responsibility of A&M trackings
Creation of A&M tracking of every spend.


  • Full responsibility of Ruffles ULTRA follow up
Follow up of sell in and sell out innovation product ULTRA. Data base Microstrategy and Nielsen.


  • Full responsibility of Ruffles portfolio grams up
Creation of Ruffles design, follow up fo BLUE design, creation of SAP codes


  • Full responsibility of NFL partnership workshops
Follow up of PEPSI and digital workshop and next steps activies with both teams.


  • Support of Equity campaign 2020
Deliver dummie packages, product dummies, follow up of deliverables with production team.


  • Support of NFL campaign
Deliver dummie packages, product dummies, follow up of deliverables with production team.


  • Support of Ruffles H2 2019 campaign
Deliver dummie packages, product dummies, follow up of deliverables with production team.


  • Support of AOP creativity ideas
FY analysis, sell in & sell out. Microstrategy and Nielsen data bases. Follow up with creative agencies, follow up of dates and deliverables.


Who are we looking for?

Desired career:
Marketing or International Business.

Experience: 6 months


SAP:
Basic level


Lenguages:
Advance English


NIELSEN:
Basic


Euromonitor:
Basic


Google trends:
Basic

Pepsico digital information ( Digital Center webpage): Basic

  • Capable to lead teams across functions
  • High Presentation skills
  • High English level
  • High social communication skills
  • High levels of creativity
  • High levels of analytics
  • High levels of compromise
  • Organized
  • Proactive

What can you expect from us?

  • Competitive compensation
  • A flexible work environment that promotes a healthy balance between personal and professional life
  • A dynamic and inclusive culture
  • A supportive team that will foster your professional growth and development
  • Opportunity to work with relevant projects worldwide
  • Opportunity to give back to the community with our volunteer programs
  • We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization._
**Thank you so much for your interest in PepsiCo
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