Insights & Brand Equity Advisor - Saltillo, México - CEMEX

CEMEX
CEMEX
Empresa verificada
Saltillo, México

hace 3 semanas

Rodrigo Fernández

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee
Descripción
Responsible for identifying market trends, analyzing stakeholders' behavior and preferences, and providing strategic insights to drive brand equity and growth for Cemex brand portfolio


Main Responsibilities:


  • Coordinate research to identify key trends, stakeholders' behaviors, and preferences that impact Cemex's brand equity and growth opportunities.
  • Measure the global brands' equity evolution and the performance of global campaigns.
  • Track competitors' brand strategies, corporate programs, communications, and products.
  • Analyze data from various sources, including market research studies, social media, and sales data, to develop insights that inform strategic decisionmaking.
  • Provide recommendations to crossfunctional teams on brand positioning, messaging, and marketing strategies based on consumer insights and market trends.
  • Monitor and track brand equity metrics, such as awareness, perception, and loyalty, and provide recommendations on improving and maintaining Cemex's brand equity.
  • Collaborate with external research partners to design and implement market research studies to gather consumer behavior and preferences insights.
  • Develop and deliver presentations to senior management and crossfunctional teams that communicate insights and recommendations to drive brand equity and growth.
  • Perform adhoc research (from internal and external audiences) on critical global projects

Position Challenges:


  • The marketing landscape is constantly evolving, and staying up to date with the latest market trends and consumer behaviors can be challenging.
  • Communicating complex insights and recommendations to stakeholders who may not have the same level of expertise can be challenging.
  • Work with external research partners to gather insights on consumer behavior and preferences in a timely and costeffective manner and maintain the quality of the research output.
  • Identify the right metrics to measure brand equity and track changes over time, and provide insights and recommendations based on these metrics.

Qualifications:


  • Bachelor's degree or equivalent in Marketing, Business, or related disciplines. A Master's degree will be a plus.
  • 5+ years of experience in market research, consumer insights, or brand management.
  • Strong analytical skills and experience with market research techniques and tools.
  • Excellent communication skills and ability to develop and deliver effective presentations to senior management and crossfunctional teams in English and Spanish.
  • Strong project management skills and ability to manage multiple projects simultaneously.
  • Demonstrated ability to work collaboratively with crossfunctional teams within the company.

Internal/External Relations:


INTERNAL
Cemex Branding Network (colleagues from communication and marketing functions at BUs worldwide)


EXTERNAL

  • Branding and equity research consultants
  • Market research agencies

CEMEX Diversity and Inclusion Statement:

At Cemex, we recognize the diversity of the world in which we live and in which we do business.

We respect diversity, we address the inclusion and non-discrimination of any talented person, regardless of gender, physical ability, age, sexual orientation, culture, ethnicity, religion, political affiliation, marital status, pregnancy / maternity / paternity and nationality.

We promote a culture of equity for the construction of a sustainable business and the well-being and development of Cemex employees.

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