Abril Alcantara

Specialist in data analysis for process creation and improvement, with extensive experience in optimizing business operations that manage efficiency objectives, which are favored by my personal approach of passion and energy in my way of working that added to my analytical capabilities, strong decision-making skills and skill in building efficient teams, I have been able to deliver superior results to my employers. My life goal is to apply best practices in the teams I have the opportunity to collaborate with, acting with integrity and congruence in any situation I encounter.

As a dynamic Demand Planning Manager Jr. at Mars Wrigley Latin America North, I excel in great line management, fostering everyday greatness in my team. I significantly enhanced sales planning accuracy from 52% (2020) to an impressive 65% (2023) and reduced BIAS from 25% to 3%, utilizing data analytics and market trends. Spearheading the S&OP process for 27 countries, I implemented a Portfolio Segmentation Process, streamlining analysis of 1,523 Country/SKU combinations. Leading multicultural teams, I aligned processes with Mars partners and designed a planning system concept test in collaboration with an external company in India. My 2021 Performance and Development Review reflects an Exceed rating, highlighting my exceptional collaboration across the organization. Possessing key skills in process improvement, market forecasting, and strategic thinking, I bring a comprehensive approach to demand planning.

Previous roles include Demand Planning Sr. at Mars Wrigley Mexico, contributing to a sales planning accuracy increase from 70% to 80%.

I also collaborated as Commercial Product Planning Leader at Mabe and GE Appliances International demonstrate my success in enhancing accuracy, achieving budgetary goals, and conducting impactful portfolio analyses for international brands. Skilled in project coordination and SKU management.

Completed an International Business Bachelor's degree at Technological Studies of Monterrey (ITESM) Queretaro Campus, Mexico, from 2011-2015. Led a project optimizing routes for "Kansas City Southern" in the 2014 National International Business Cases Contest. Won the Vertical International Business Workshop in 2014 for "General Mills Mexico." Served as Coordinator of Events for the Society of Students from 2012-2013. During my studies I took international experience, executed a project on Export and Suppliers Audit at the University of International Business and Economics in Beijing, China in 2015, recognized as the most profitable project and explored European Economy and Culture at the Zagreb School of Economics and Management in Croatia in 2013.