André Milán Ríos De Ycaza

Gen Z Content Creator and Social Strategist with +5 years of experience in Social Media, Storytelling & CM.
From ideation to reality, I help brands connect with their intended audience through fresh, creative, and meaningful content. Always through a strategic perspective and trend-savvy as an Influencer and Content Creator. 

For over 4 years I worked as Content Creator and Community Manager for Netflix Lat at Nobox Creative Agency, Mexico City. I've successfully launched 360° Marketing campaigns and content stunts for several Netflix Series & Films: Control Z, Elite, Sex Education, The Umbrella Academy, Rebelde, Jugando con Fuego, Siempre Reinas, etc.

Ssr. Content Creator (Netflix LatAm)
Nobox (CDMX) Mar. 2022 - May. 2024
Content Creator & Social Media Strategist Netflix Lat (Tiktok, Instagram, Facebook, Twitter & YouTube). Massive audiences' management. 
Development of Marketing campaigns and content stunts for Netflix Series & Films: Control Z, Elite, Sex Education, The Umbrella Academy, Rebelde, Jugando con Fuego, Siempre Reinas, Yes Day, Leo, Fair Play, etc.
Collaboration in multiple Press Junkets and Marketing shoots leading the content creation of multiple editorial videos with A list celebrities.
Analyze, craft and help optimize reports on social performance and trends, messaging key results for multiple clients.
 

Jr. Community Manager (Netflix LatAm)
Nobox (CDMX) Jun. 2020 - Mar. 2022
Community Manager & Content Creator Netflix Lat (Instagram) from 7M+ to 20M+ followers.
Creation, brainstorming and adaptation of hundreds of social media assets weekly to social media platforms, including copywriting and collaborate on writing scripts.
Generate successful editorial fixtures across all Netflix social media channels (Interview With No Filter, Japi Fridays) and creation of viral social media videos (¡Claro que yes! ft Netflix).
Content Creation, Copywriting, Public Relations and Influencer Marketing strategies: Netflix, PepsiCo, Ocean Spray, Glanbia Group, Roku. Including briefs and negotiations with Influencers/Celebrities.

Consumer & Market Insights Intern (Holanda, Magnum Ben & Jerry’s)
Unilever México (CDMX) Ene. 2019 - Dic. 2019
Development and execution of marketing strategies and product launches for Holanda, Magnum and Ben & Jerry’s. Support and supervision of focus groups. Analysis and management of Nielsen and Kantar World Panel databases and global market trends LatAm-focused.

Digital Marketing Intern (Max Mara, Live Aqua)
Digital Insight (CDMX) Ene. 2018 - Ago. 2018
Digital marketing strategies coordination and execution. Community management, copywriting, BTL and ATL strategies developing, public relations, influencer marketing and content creation on social media for 15+ brands.

 

Universidad Iberoamericana, Ciudad de México
Licenciatura en Administración de Negocios Internacionales (2016-2020) 

#2 Promedio más alto en la Licenciatura de Negocios Internacionales (9.7)
Generación 2020