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Mexico City
Andrés Marquina

Andrés Marquina

Marketing Manager

Servicios ofrecidos: Product Strategy Consultants , Inbound marketing , Marketing en buscadores (SEM) , Digital Project Manager , Agile CRM , Marketing y estrategia de marca , Marketing general , Marketing , Positioning strategy , Web / Marketing Digital , Partnerships , Data analysis , Business development , Digital Marketing Product Managers , LinkedIn Marketing , Hubspot

Mexico City, Ciudad de México
$25 / hora
Tarifa aproximada

Social


Sobre Andrés Marquina:

With over 10 years in growth and performance marketing, I've led successful strategies for top clients like Hilton, DoubleTree, Philip Healthcare, Doordash, generating $4M from social media leads in 18 months. I cut acquisition costs by 30% through innovative testing and data analysis, enhancing decision-making speed by 41%.

Experiencia

Hook Bridge, Corporate Marketing Agency • Miami, FL, USA 01/2014 - Present 

Marketing Manager • Full-time

• Implemented a successful market penetration strategy for medical equipment in Mexico, increasing brand awareness and reaching more than 2 million healthcare workers in 3 months.

• Led successful brand penetration strategy, unlocking new sales avenues in Mexico, Brazil, Argentina, Chile, Peru, Bolivia, and Colombia in 18 months.

• Boosted team capabilities by 20% through targeted training programs resulting in increased customer satisfaction and team retention.

• Led top-of-funnel growth marketing strategies for B2B SaaS and health tech clients, achieving a 40% increase in lead generation and a 20% reduction in CPA through targeted paid media

• Through meticulous budget planning, I achieved a 30% increase in marketing efficiency in paid social, paid search and cost per acquisition, maximizing the impact of each dollar spent.

• Through data-driven optimizations, campaign performance saw a significant 30% uplift in conversion rates, directly contributing to increased sales and revenue.

• Strategy and execution planning enabled a new product to reach market 25% faster than projected, capturing key market share ahead of competition.

• Competitive analysis uncovered untapped market segments and insights, leading to recommendations for improvement in the strategic expansion that increased market share by 15%

• Careful selection and tracking of the top 10 most impactful KPIs led to a 20% improvement in overall business performance, optimizing resource allocation and strategic decision-making.

• The implementation in Perú of Mindray's strategic roadmaps for sales frictionless and sales enablement processes led to a 30% increase in sales efficiency and a 20% uplift in overall revenue in 8 months.

Business Development • Full-time

• Achieved a 30% growth in client base by spearheading a strategic partnership initiative, resulting in a broadened service offering and attracting new clients in 6 months.

• Increased agency revenue by 20% in the first year by launching a new digital marketing service to fill the market gap.

• Selected 2 new subscription-based services through market research, resulting in 18% growth in overall revenue in 4 months and diversification of client base.

Educación

International Marketing & Cross-Industry Growth Specialization

Yonsei University | Seoul, South Korea

Google Project Management: Specialization

Google | USA

11/2023 - 03/2024

AI Applications in Marketing and Finance

University of Pennsylvania | USA

Brand and Product Management

IE Business School | Madrid, Spain

Frictionless Sales

HubSpot | USA

Inbound Marketing

HubSpot | USA

Marketing Analytics with Meta

Meta | USA

Sales Enablement

HubSpot | USA

AI Product Management Specialization

Duke University | USA

SQL for Data Science

University of California, Davis | USA

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Profesionales que ofrecen servicios de Inbound marketing

Profesionales que ofrecen servicios de Marketing en buscadores (SEM)

Profesionales que ofrecen servicios de Digital Project Manager

Profesionales que ofrecen servicios de Agile CRM

Profesionales que ofrecen servicios de Marketing y estrategia de marca

Profesionales que ofrecen servicios de Marketing general

Profesionales que ofrecen servicios de Marketing

Profesionales que ofrecen servicios de Positioning strategy

Profesionales que ofrecen servicios de Web / Marketing Digital

Profesionales que ofrecen servicios de Data analysis

Profesionales que ofrecen servicios de Business development

Profesionales que ofrecen servicios de Digital Marketing Product Managers

Profesionales que ofrecen servicios de LinkedIn Marketing

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