Andrés Marquina

Hook Bridge, Corporate Marketing Agency • Miami, FL, USA 01/2014 - Present 

Marketing Manager • Full-time

• Implemented a successful market penetration strategy for medical equipment in Mexico, increasing brand awareness and reaching more than 2 million healthcare workers in 3 months.

• Led successful brand penetration strategy, unlocking new sales avenues in Mexico, Brazil, Argentina, Chile, Peru, Bolivia, and Colombia in 18 months.

• Boosted team capabilities by 20% through targeted training programs resulting in increased customer satisfaction and team retention.

• Led top-of-funnel growth marketing strategies for B2B SaaS and health tech clients, achieving a 40% increase in lead generation and a 20% reduction in CPA through targeted paid media

• Through meticulous budget planning, I achieved a 30% increase in marketing efficiency in paid social, paid search and cost per acquisition, maximizing the impact of each dollar spent.

• Through data-driven optimizations, campaign performance saw a significant 30% uplift in conversion rates, directly contributing to increased sales and revenue.

• Strategy and execution planning enabled a new product to reach market 25% faster than projected, capturing key market share ahead of competition.

• Competitive analysis uncovered untapped market segments and insights, leading to recommendations for improvement in the strategic expansion that increased market share by 15%

• Careful selection and tracking of the top 10 most impactful KPIs led to a 20% improvement in overall business performance, optimizing resource allocation and strategic decision-making.

• The implementation in Perú of Mindray's strategic roadmaps for sales frictionless and sales enablement processes led to a 30% increase in sales efficiency and a 20% uplift in overall revenue in 8 months.

Business Development • Full-time

• Achieved a 30% growth in client base by spearheading a strategic partnership initiative, resulting in a broadened service offering and attracting new clients in 6 months.

• Increased agency revenue by 20% in the first year by launching a new digital marketing service to fill the market gap.

• Selected 2 new subscription-based services through market research, resulting in 18% growth in overall revenue in 4 months and diversification of client base.

International Marketing & Cross-Industry Growth Specialization

Yonsei University | Seoul, South Korea

Google Project Management: Specialization

Google | USA

11/2023 - 03/2024

AI Applications in Marketing and Finance

University of Pennsylvania | USA

Brand and Product Management

IE Business School | Madrid, Spain

Frictionless Sales

HubSpot | USA

Inbound Marketing

HubSpot | USA

Marketing Analytics with Meta

Meta | USA

Sales Enablement

HubSpot | USA

AI Product Management Specialization

Duke University | USA

SQL for Data Science

University of California, Davis | USA