Berenice Ruiz

Public Relations and foreign trade professional, with international work experience.
Good communication skills, hard-working and a strong sense of team work, facing new challanges with motivation and great willingness to learn.

Lefrik, Madrid, 2020 - 2023 Business Development Manager

Managing existing partnerships and +200 new accounts, recording a 156% growth in gross turnover.
Expansion of the corporate business division, reaching agreements with leading companies in fashion, communication, education and renewable energies sectors.

Monthly and annual reporting during shareholders meetings.
Market research, competition analysis and seeking new agency and distribution agreements, resulting in +15 new business partners in key markets like U.S., Canada, Israel, Benelux or Italy. Product life cycle analysis in order to obtain sustainability certifications: GRS, BCorp, or Carbon Neutral.
Budget management for environmental projects (1% for the Planet) and social programmes (CEAR among others) partnering with NGOs across the world.
Organization and participation on main international sustainable fashion tradeshows: Seek Berlin, Maison et Objet Paris, White Milano.

Economic and Commercial Office of the Spanish Embassy in Guatemala, 2019 -2020 International Trade and Investment Consultant

Provide information and commercial advise to Spanish companies interested in the markets of Guatemala, Nicaragua and Belize.
Spanish Embassy representative in national investment forums and commercial tradeshows. Development of economic and commercial guides of the countries listed above, business meeting agendas, as well as market research studies of different industries of interest for Spanish companies.

Preparation and accomplishment of promotional activities under the OFECOME or the Spanish Chamber of Commerce oversight.
Management of social media accounts and weekly economic newsletters.

TGW Radio Nacional, Guatemala, 2019
Radio broadcaster at "Con Acento Español" program

The Buzz Group, Australia, 2016 Public Relations Executive

Designing creative strategies adjusted to each business account profile. Media planning to maximize promotional exposure.
Event organization and corporate promotion.

Public Relations Institute of Australia, 2015-2016 (Internship)

2017-2018

ICEX - CECO

International Management MBA
 

2008-2013

Universidad de Sevilla

Advertising and Public Relations Bachelor Degree