Chema Hernandez

With over 20 years of experience in Graphic Communication Design, my career has been an exciting journey that spans from raw creativity to cutting-edge technology. As a leader of multidisciplinary teams, my focus is on creating projects that merge aesthetics with functionality.

My ability to blend graphic design, visual arts, and programming has allowed me to create unique and customized solutions for our clients. Additionally, as a visual artist and audiovisual producer, my aesthetic perspective brings ideas to life through striking visual mediums.

As a User Experience (UX) specialist, I am passionate about refining user interaction through data and testing, elevating the quality of our designs.

I am seeking creative projects that challenge boundaries, where innovation and exploration pave the way for creativity. My mission is to lead teams and projects that exceed expectations, bringing a creative and technological vision to each step.

Highlighted Skills:

Graphic Design
Visual Arts
Audiovisual Production
Programming
User Experience (UX)
Experimentation
Multidisciplinary Team Leadership
Critical Thinking and Creative Problem Solving
I am open to new connections and professional opportunities. If you share my passion for creativity and innovation, I would love to connect with you! Together, we can create exciting and successful projects.

Lead UX experimentation and specialized front-end developer

Iris Startup Lab
Sep 2022 - Present

At the Innovation Laboratory in Grupo Salinas, our team was the first to establish this new area of the company. We spearheaded the development of all the processes and guidelines, as well as the physical space and its branding.

Some of the thing I'me responsable for are:
- Experimentation planning to help businesses effectively test and refine new ideas.
- UX services to ensure optimal user experiences.
- Coordination and development of innovative business models with a disruptive approach to help businesses stay ahead of the curve.
- AV assets to provide cutting-edge audio-visual experiences.
- Implementation of creative concepts and digital tools to keep businesses at the forefront of digital innovation.
- Workshop facilitation for Creative Problem Solving and De-Risking to help teams identify and mitigate potential risks.
- Innovative experiences with AI, video, and video mapping to deliver truly immersive experiences.

At the Innovation Laboratory, I'm committed to push boundaries and drive innovation. I'm dedicated to helping businesses unlock their full potential and create a brighter future through the power of innovation.At the Innovation Laboratory in Grupo Salinas, our team was the first to establish this new area of the company. We spearheaded the development of all the processes and guidelines, as well as the physical space and its branding. Some of the thing I'me responsable for are: - Experimentation planning to help businesses effectively test and refine new ideas. - UX services to ensure optimal user experiences. - Coordination and development of innovative business models with a disruptive approach to help businesses stay ahead of the curve. - AV assets to provide cutting-edge audio-visual experiences. - Implementation of creative concepts and digital tools to keep businesses at the forefront of digital innovation. - Workshop facilitation for Creative Problem Solving and De-Risking to help teams identify and mitigate potential risks. - Innovative experiences with AI, video, and video mapping to deliver truly immersive experiences. At the Innovation Laboratory, I'm committed to push boundaries and drive innovation. I'm dedicated to helping businesses unlock their full potential and create a brighter future through the power of innovation.

Skills: Art Direction · User Experience (UX) · Creative Problem Solving · Graphic DesignSkills: Art Direction · User Experience (UX) · Creative Problem Solving · Graphic Design

Head of Animation

Unitips
May 2021 - May 2022

Animation team coordinator and lead animator for mexican and chilean animated lessons, that successfully launched to a new market. 
- Art direction
- 2D Animation
- Content assessment and storyboarding
- Graphic line and style design.Animation team coordinator and lead animator for mexican and chilean animated lessons, that successfully launched to a new market. - Art direction - 2D Animation - Content assessment and storyboarding - Graphic line and style design.

Skills: Process Design · Digital Designs · Digital Illustration · Design · Communication · Problem Solving · Art Direction · Project Management · Team Leadership · Team Management · Graphic Design · 2D AnimationSkills: Process Design · Digital Designs · Digital Illustration · Design · Communication · Problem Solving · Art Direction · Project Management · Team Leadership · Team Management · Graphic Design · 2D Animation

Art Director / IllustratorArt Director / Illustrator

Fundación Carlos Slim 
Jul 2016 - May 2021

Pruebat.org is a platform that helps students in Latin America to prepare for the PISA test. As part of the graphic design team, I set the tone and main image for the gamefy section of the plattform. Each set of lessons would be created with it's own image and voice.
- Art direction and team coordination
- Character design and illustration
- Character and Scene rigging for 2D animation
- Academic content creation for animated videos
- Scripting, storyboarding and art
- Backgrounds and web designPruebat.org is a platform that helps students in Latin America to prepare for the PISA test. As part of the graphic design team, I set the tone and main image for the gamefy section of the plattform. Each set of lessons would be created with it's own image and voice. - Art direction and team coordination - Character design and illustration - Character and Scene rigging for 2D animation - Academic content creation for animated videos - Scripting, storyboarding and art - Backgrounds and web design

Skills: Digital Production · Abstracts · Freelancing · Process Design · Digital Designs · Logo Design · Digital Illustration · User Experience Design (UED) · Design · Problem Solving · Character Designs · Illustration · Storytelling · Graphic DesignSkills: Digital Production · Abstracts · Freelancing · Process Design · Digital Designs · Logo Design · Digital Illustration · User Experience Design (UED) · Design · Problem Solving · Character Designs · Illustration · Storytelling · Graphic Design

Director

Pixeles InvasoresPixeles Invasores
Jul 2006 - May 2017

Visual arts studio. For more than 8 years, Pixeles Invasores would offers AV services ranging from 2D-3D animation, video editing and web design. I specialized in digital concepts and storyboarding on one hand and on the other, I developed a fully customizable CMS that would function as a link between the front-end high level concept and the back-front needs of our clients.
- Web design
- 2D and 3D animation
- Interactive design
- Creative concepts
- Art DirectionVisual arts studio. For more than 8 years, Pixeles Invasores would offers AV services ranging from 2D-3D animation, video editing and web design. I specialized in digital concepts and storyboarding on one hand and on the other, I developed a fully customizable CMS that would function as a link between the front-end high level concept and the back-front needs of our clients. - Web design - 2D and 3D animation - Interactive design - Creative concepts - Art Direction

Skills: Digital Production · Abstracts · Freelancing · Process Design · Digital Designs · Logo Design · Digital Illustration · Responsive Web Design · User Experience Design (UED) · Design · Communication · Problem Solving · Analytical Skills · Direction · Art Direction · Animation · Web Design · Web Development

Universidad Autónoma Metropolitana
Diseño de la Comunicación Gráfica
2002 - 2006