Emilio Beltrán

PROFESSIONAL PROFILE

Integrated marketing director with over 15 years of experience in traditional and digital (ON/OFF) strategies, production, and project leadership. Specialized in campaign conceptualization, content creation, and strategic marketing management across global platforms. Proven ability to craft high-impact narratives and collaborate with world-renowned brands such as NFL Pittsburgh Steelers, Pepsi, and OXXO.

PROFESSIONAL EXPERIENCE

Mazunte Media S de RL de CV | January 2020 – Present

Creative Director & Digital Strategy

• Led campaign conceptualization and product launches for companies such as Qualcomm, Farmacias Similares, Mexico’s Ministry of Economy, NFL, and NBA Mexico.

• Modernized internal processes, increasing operational efficiency by 20% in consumer and B2B sectors.

• Managed key client relationships, achieving a 25% increase in customer satisfaction.

Steelers en Español | 2022 – 2024 | Freelance

Executive Producer

• Managed the Spanish-language broadcast for Steelers Nation Radio, expanding global engagement with Hispanic audiences.

• Produced exclusive content for the team’s digital platform, enhancing narrative quality and creative storytelling.

• Collaborated with the Steelers’ marketing and operations teams, ensuring brand consistency across all communications.

Máximo Avance Networks | October 2012 – April 2018

Head of Marketing & Production

• Executive producer for digital content and live international sports events such as the Super Bowl and Pro Bowl.

• Increased social media engagement by 200% through innovative digital strategies.

• Designed and executed content strategies for global audiences across multiple platforms.

Cocoa Films SA de CV

Creative Head & Executive Producer

• Conceptualized and led marketing campaigns for major brands such as Pepsi, Dupont, and OXXO.

TV Azteca

Executive Producer & Creative

• Produced international events such as the FIFA World Cup and the Olympic Games.

• Scriptwriter and producer for sports and entertainment programs, including high-profile shows such as La Academia, Fuerza Informativa Azteca, Camino a la Fama, and Ritual NFL.

EDUCATION

• B.Sc. in Information Technology Engineering – Universidad del Valle de México (2023)

• B.A. in Communications & Media – Universidad La Salle (2005)

• Managerial Marketing – Universidad de Chile (2020)

ADDITIONAL SKILLS

• Languages:

• Spanish – Native

• English – Advanced (B2 Upper)

• Software & Tools:

• Digital marketing & analytics (SEO, SEM, paid media)

• Content production & creative storytelling

• Project & team management