Gabriela Quevedo Monroy

I am a highly experienced Visual Merchandising Manager with a proven track record of delivering exceptional results in the retail industry. From Nov 2021 to Jan 2023, I worked at Elektra, where I successfully enhanced the appearance of their nationwide stores in the Home category, resulting in a 15% increase in year-over-year sales. Prior to this, I served as a Trade Marketing Supervisor at Panasonic, where I designed and executed efficient POS strategies, negotiated improved brand positioning, and reduced installation and equipment function technical visits' costs by 30%.

Throughout my career, I have also worked as a Sales Executive for Editorial Planeta Mexicana, an Account Executive for Santillana Ediciones Generales, and a Trade Marketing Coordinator at MABE. In each of these roles, I have consistently delivered outstanding results, including improved competition reports and analyses, reduced personnel turnover, and increased commercial relationships with clients.

My expertise includes creating and implementing Marketing and Display Guides, collaborating with teams to distribute and place POP materials, fixtures, and staff training, and executing successful seasonal campaigns. I am highly skilled in analyzing sales and inventory, negotiating with clients, and placing POP material, and I possess exceptional interpersonal and communication skills that enable me to work effectively with teams at all levels.

Overall, I am a results-oriented professional who is passionate about delivering exceptional customer experiences and driving business growth through effective visual merchandising and trade marketing strategies

Elektra: From Nov 2021 to Jan 2023, I served as the Visual Merchandising Manager at Elektra. My responsibilities included enhancing the appearance of Elektra stores nationwide, particularly in the Home category, with timely and accurate displays, resulting in an exceptional customer experience. I created and implemented Marketing and Display Guides, collaborated with the commercial team, suppliers, and marketing for the authorization, distribution, and placement of POP materials, fixtures, training, activations, and staff hiring for the store. I supervised and assisted stores during special events and seasonal campaigns, resulting in visibly cleaner stores, successful displays, a 15% increase in year-over-year sales, correct execution of the new 2022 furniture collections, and flawless execution of supplier campaigns.

Panasonic: As a Trade Marketing Supervisor at Panasonic from Apr 2018 to Oct 2020, I reported to the CEO, and indirectly to the Finance, Trade Marketing, and Home Appliances Directors, as well as Marketing and Sales teams. I was responsible for national in-store promotion at Department Stores, Supermarkets, and Furniture Stores. I designed and executed efficient POS strategies, negotiated and improved brand positioning, and met KPIs using marketing and sales strategies while analyzing sales and inventory. My main accomplishments included better competition reports and analyses leading to improved strategies and accurate forecasting for clients and seasons, decreasing personnel turnover by 70% through growth plans, weekly product training and competitor characteristics, reducing customer call center inquiries by 60%, and reducing installation and equipment function technical visits' costs by 30%.

Editorial Planeta Mexicana: From Feb 2016 to Jun 2017, I worked as a Sales Executive for Editorial Planeta Mexicana, reporting to the General Director and Commercial Retail Director. My responsibilities included selling and restocking products according to the consumer profile, analyzing Sell Out and Sell In sales, Commercial Budget, On-Time and In-Full (OTIF) Orders, Collection, Promotions, and Events. My accomplishments included Liverpool's 17% growth, 95% OTIF, negotiation for author presentations in the point of sale, Costco's 15% growth, reduction in return percentage, negotiation of POS and magazine spaces, and Sold Out product pallets. Additionally, I opened negotiations and marketing for product commercialization in Comercial Mexicana, La Comer, City Club, and Mixup.

Santillana Ediciones Generales: As an Account Executive for Santillana Ediciones Generales from Jan 2014 to Dec 2015, I reported to the Commercial and Marketing Area of the Editorial Seals. My responsibilities included negotiating with clients, POS marketing strategies, placing POP material, BTL promotions, monitoring promotions on social networks, author presentations, autograph signings, and preferred product display. I improved the commercial relationship with clients by 30% through order tracking, suggesting materials, and cleaning the portfolio, reducing volume returns during the school season, and creating low-priced packages for leftover books.

MABE: From Aug 2007 to Aug 2012, I worked as a Trade Marketing Coordinator at MABE, reporting to the Trade Marketing and Commercial Manager. I was responsible for promotional campaigns, client budget, expos and events, POS displays, national regional promotion, POP and promotional materials, and loyalty programs. My accomplishments included cross-marketing with Coca-Cola, Hasbro, La Costeña, Cover Girl, Lóreal, Cinepolis, Act II, achieving a visual impact in the POS and consumer purchasing preference.

Universidad Iberoamericana.

Licenciatura Comunicación