Josimar Lara Sosa

Delivered 12+ years driving brand strategy and growth.
Demonstrated analytical, negotiation and results-driven mindset in dynamic environments.
Led brands with strategic vision, strong P&L ownership and consumer focus.

Brand Group Manager

Moët Hennessy México 2024 - Present

-Led brand strategy and P&L management for the premium portfolio, driving profitability

and sustained growth.

-Developed annual brand plans and regional go-to-market strategies, aligning sales, trade,

and finance teams.

-Coordinated 360° integrated marketing campaigns across on/off trade and digital

platforms, strengthening brand equity and market share.

-Positioned Hennessy as the fourth most profitable brand in the portfolio.

Sr. Brand Manager – Brown Spirits

Moët Hennessy México 2023 - 2024

-Designed communication strategy and innovation pipeline, integrating consumer insights.

-Managed budget and forecast, ensuring achievement of financial objectives.

Implemented trade marketing and POS visibility initiatives, achieving +20% volume growth

for Glenmorangie.

-Collaborated with creative, PR and media agencies, ensuring on-time execution.

Sr. Brand Manager – Hennessy

Moët Hennessy México 2022 - 2023

-Developed brand strategic plan, prioritizing cultural territories and local relevance.

-Executed activations, events, and influencer partnerships, increasing +40% on-trade

visibility.

-Analyzed market dynamics and brand performance, optimizing investment decisions.

Account Marketing Manager

Adidas México 2019 - 2021

-Led activation and trade marketing strategy for key LATAM accounts.

-Negotiated and implemented commercial plans and e-commerce launches, achieving top

brand positioning.

-Coordinated cross-functional teams (Sales, Digital, Retail) to ensure integrated execution.

-Managed strategic partner relationships, maximizing sell-out and visibility.

-Acted as People Manager, leading a team of 5 Account Marketing reports and defining the

commercial strategy and GTM execution across key accounts.

Brand Manager Football & Running

Adidas México 2018 - 2019

Bachelor’s Degree in Marketing

Universidad del Valle de México 2014