Luis Martínez

I am passionate about making accurate decisions. That is why one of my main focuses is to provide my team with the necessary tools to effectively and precisely achieve the objectives that have been set in each project. Through my experience, I have discovered that this is possible if we create solid foundations based on the insights provided by the data, as we face the challenges from an increasingly prepared level

Creation of database structures of different brands’s websites’ traffic performance. Development of marketing campaigns based on data and behavior of users within the site. Supervising, coordination, and design of web content and social networks’ structure. Supervision of digital campaign strategies, through insights and data from past campaigns. Customer service, development of monthly reports, and monitoring of active campaigns. Development of KPI, and structuring of brand strategy and objectives. Website design based on user behavior.

DATA ANALYTICS PROFESSIONAL CERTIFICATE

MBA IN DIGITAL STRATEGY DEVELOPMENT