MANUEL VERDUZCO DAVILA

Senior executive working and developing digital strategies & e-commerce services for multinational companies in México and LATAM.

Experience in business management, new business development, e-commerce and MKP´s strategies, digital marketing, ad sales, commercial strategies, media (digital and traditional), P&L management and strong financial background. 

Extensive domestic and international management experience.

BABYCREYSI / DCS MEDIA Ecommerce Director & Commercial Digital Jul 22 - today Responsible for ecommerce channel strategies and marketplaces. Specialist in the main marketplaces in Mexico: Amazon, Mercado libre, Liverpool, Walmart, Privalia, Vopero, among others. Responsible for the advertising strategies and sales of La-lista.com and Babydailyenespanol.com.

ALVAREZ & MARSAL Counsultant specialist in Production Processes SME. May 22- Jul 22 

PROCESSES & COMPLIANCE JOINT Commercial Strategy Director / Consultant Sept 19- Apr 22 Responsible for developing and executing commercial strategies and sales in Mexico and Latin America. Controller / Counsultant of Cruz Azul cement subsidiary companies / UDLAP auditing Screening and Background check solutions in Mexico and Latam.

AMÉRICA MÓVIL / MARCA CLARO / CLAROSPORTS Commercial Operations Director and Product Development Dec 13-Sept 19 Product development, monetization, pricing, commercial operation and commercial strategy for all sports events such Rio 2016 Olympic Games, Sochi 2014 Winter Games, Nanjing 2014 Youth Games, Pan American Games in Toronto 2015 and Tokyo 2020. Responsible for developing new business and product as well as the commercial strategy of Marcaclaro.com and pay TV sports channel Claro Sports. Involved in the Joint Venture negotiation between Marca (Spain) and Claro (Mexico and Latin America) developing the best digital sports platform, according to Comscore, in Mexico and Latin America.

CORPORACIÓN INTERAMERICANA DE ENTRETENIMIENTO – CIE Director of Government Sector Oct 11-Dec 13 Responsible for the digital and OOH media commercial strategies and government sales. Responsible for the digital commercial operations (web and mobile).

Digital Commercial Director at C-MOVIL - CIE May 10-Oct 11 Created and managed the digital business plans and strategies (web, mobile and social media), as well as OOH media for CIE clients. Responsible for the digital commercial operation (web and mobile).

EL UNIVERSAL ONLINE New Business and Classified Online Director Jan 07-May 10 Responsible for the Aviso Oportuno new business plan and classified sites. Re-launched the online classified ads sites with a new image, products and features. Developed the commercial strategies for the online classifieds ad sales.

ANUNCIOS EN LINEA S.A. DE C.V. Managing Director Oct 05-Jan 07 Implemented the company's business plan as well as the innovative practices on the online classifieds business ads and sales. Implemented strategies to optimize the profitability and resource efficiency and a solid finance structure. Place Tuaviso as "THE" Classifieds portal in the main Internet sites in Mexico (T1msn, Wanadoo, Terra and Esmas) according to Comscore.

TELEVISION AZTECA / TODITO.COM Marketing Solutions Director Jul 04-Oct 05 Developed and executed the marketing and media plan for Todito.com and Todito Card (prepaid service) image. Market research, analysis and competitor ́s monitoring. Planning, Marketing Sales and Advertising Manager Jun 00-Jun 04 Developed the commercial and marketing strategies, competitor ́s analysis and market research. Evaluated and developed the new businesses plan, and strategic alliances

Accounting, Universidad Nacional Autónoma de México

Senior Management Diploma, Tecnológico de Monterrey

International Diploma in Creative Marketing Texas A&M University 

Finance Diploma Tecnologico de Monterrey 

Seminary Strategic Marketing in the Digital Era Tecnologico de Monterrey 

Seminary Strategies and Projects on Internet Tecnológico de Monterrey

Fluent English, Spanish native