Tannya Cristina Jimenez Hernandez

A highly committed, fast learner, extremely creative and able to work under pressure. With 6 years of experience combined marketing, digital media and public relations as well as fashion and beauty. Able to work in teams and maintain strong relationships at any level. Currently looking for a company that allows me to learn, increase my skills and grow professionally within it.

• Colgate - Palmolive (2019 - Current)

-Contributing with different retailers such as self-services, indirect trade, pharmacies, proximity and convenience. 
-Develop analysis of the business performance gathering data such as, sales both sell in and sell out, share of market, volume, prices, margin and distribution.
-Tracking associated with the new products and competence performance.
-Drives advertising budget management for local amplification that involves influencer marketing, digital, e commerce and POP campaigns. 
-Contribute to the planning, develop and follow up for new SKUs: cost simulation, P&L, price release, elaborating copy sheets, running artworks and Secodat listing. 
Outstanding Achievements: Launches of Zero, Natural Extracts Turmeric and Total 12 Gums. Likewise the relaunch of Natural Extracts (first recyclable tube), Luminous White and Maximum Cavity Protection. Also leads the introduction of Baking Soda to MX market as a differentiated from Amazon. 

• Detailing Pedregal (Social Service)

-Handle direct relationship with suppliers and customers.
-Responsible for the premiumization of the car services that the business offers.
Image shaper enhancing and building reputation for the brand.
-Lead social media as well as contributing to the sales increase through content marketing and the use of digital marketing strategies. 
Outstanding Achievements: Generate more value for the customers resulting in sales high growth including customers out of the city.

• Periódico Reforma (2016)

-Digital and printed analysis across opinions, ideas, advises, and vision. 
-Present proposals for both webpage and newspaper content for the fashion section
Outstanding Achievements: Reaching one of the highest engagement rate and views through the content proposal related to aging, beauty care and self awareness.

• Centro de Estudios en Ciencias de la Comunicación (CECC)
  Bachelors degree in Marketing (2017 - 2021)
• Instituto de Diseño de Imagen Profesional (IDIP)
  Professional Makeup Artist Diploma (2016 - 2017)