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    E-Commerce - Ciudad de México - Meliá Hotels International

    Meliá Hotels International
    Meliá Hotels International Ciudad de México

    hace 3 días

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    Descripción

    Responsible for the management of accounts related to total revenue strategy of the company (Melia Escapes, Total Revenue OTAs, Vacation rentals sites) for the hotels in America (30% of work time).

    Responsible for implementing marketing campaigns for LATAM OTAs like Despegar and Pricetravel (20% of work time)

    ECOMMERCE US

    (50%)

    STRATEGY & BUDGET

    • Participate in the definition of the sales strategy for the E-Commerce segment, ensuring its alignment with the reality of the business.
    • Implement the E-Commerce strategy for the hotels under their responsibility in coordination with the Revenue Management team.
    • Participate in the definition of the sales strategy for the E-Commerce segment, ensuring its alignment with the reality of the business.
    • Ensure the correct implementation of the sales strategy for the Contact Centre in each assigned hotel.
    • Assist in the preparation of the annual revenue budget for the E-commerce segment.

    15%

    COMMERCIAL REVIEW

    • Participate in weekly and monthly E-Commerce Sales committees.
    • Participate in weekly and/or monthly commercial reviews defined for the hotels under their responsibility.
    • Implement E-Commerce action plans.
    • Plan and implement commercial reviews with OTA Market Managers to define action plans for each of the assigned hotels.

    10%

    MARKETING PLAN

    • Ensure the correct implementation of the strategy for each of the assigned hotels.
    • Communicate proposals for participation in Destination Co-op and MM recommendations on the use of Travel Ads to the team in charge of Digital Marketing.

    5%

    CONTENT

    • Notify any changes required to guarantee superior quality content in each of the hotels under their responsibility.
    • Notify all relevant changes and the key selling points of hotels under their responsibility to the DIGITAL MARKETING & SERVICES team to guarantee updated content in the paid social media (advertising) strategy. "SEM data sheets".

    5%

    PRICING

    • Negotiate and coordinate the campaigns in each of the assigned hotels in collaboration with Revenue Management and review the subsequent implementation of the campaigns.
    • Review the correct implementation of the MHI pricing model in the E-Commerce segment.
    • Carry out audits to ensure the correct application of rates in the E-Commerce segment.
    • Ensure the correct loading of offers on the Extranet in collaboration with the Hub
    • Ensure the application of parity rules in the assigned hotels.

    15%

    TOTAL REVENUE

    (30%)

    MELIA ESCAPES

    • Audit the Melia Escapes channel on the America Point of Sale to review price parity, content accuracy and report any issues with the person in charge of each destination.
    • Assist the Total Revenue team based in Spain to implement the right strategies for the America Point of Sales and get to the results of the segment.

    20%

    OTAs / VACATION RENTAL

    • Account manager for the OTAs not managed by our Global team and with a non-integrated management like Airbnb and VRBO
    • Send monthly reports to data team for correctly upload in company's reports.
    • Update Extranet with pricing and allotment.

    5%

    TOTAL REVENUE WEBSITES

    • Account manager for OTAs not related with selling a room but an experience like daypass, resortpass
    • Send monthly reports to data team to correctly upload in company's reports/
    • Update Extranet with pricing and allotment sent by properties
    • Look for opportunities of new Total Revenue OTAs in America

    5%

    MARKETING

    (20%)

    MARKETING LATAM OTAS

    • Responsible for updating marketing campaigns and creatives with both OTAs.
    • Responsible for checking tendency of sales versus marketing budget to make sure the marketing actions match the profits.
    • Prepare result reports for all marketing actions with both OTAs.

    20%

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