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    F&B Marketing Manager - Solidaridad, México - Edition Hotels

    Edition Hotels
    Edition Hotels Solidaridad, México

    hace 2 semanas

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    De jornada completa
    Descripción

    JOB SUMMARY

    Manage the day-to-day activities for F&B outlets, Beach Club and Lobby Bar communication & social media channels. Establish long-range objectives and specify the strategies and actions to achieve them. Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations. Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support. Establish a positive online presence for the restaurants & bars by integrating outlet-specific and brand messaging in a compelling and valuable way for participants. Provide measurement of the impact of online presence to the hotel's overall business.

    CANDIDATE PROFILE

    Safety and Security / Seguridad y Protección

  • Report work related accidents, or other injuries immediately upon occurrence to manager/supervisor.

    • Policies and Procedures / Políticas y procedimientos

  • Protect the privacy and security of guests and coworkers.
  • Follow company and department policies and procedures.
  • Ensure uniform and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures.
  • Maintain confidentiality of proprietary materials and information.
  • Perform other reasonable job duties as requested by Supervisors.

    • Social Media

  • Manage day-to-day activities of select social media channels.
  • Research and image sourcing of Social Media creative content.
  • Provide day-to-day support on select social media channels.
  • Help distribute content across social platforms, content calendar, content library, adding new content of events etc.
  • Optimize tags across multiple distribution outlets. Linking content to ongoing local, national and global events; both within the F&B and bars industry but also all lifestyle related occurrences
  • Monitor community feedback in real-time and assist with fan engagement.
  • Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations.
  • Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support.
  • Assist with content seeding efforts.
  • Establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compelling and valuable way for participants.
  • Provide day-to-day analysis of data from listening and CMS tools.
  • Create and manage reporting, profile moderation, outreach activities, etc.
  • Develop relationships with clients and working closely with them to learn their business and communication needs.
  • Interact with corporate e-commerce, strategic alliances and other corporate departments to verify leadership of the hotels in any e-marketing opportunities.
  • Research social media opportunities for all market segments: business transient, leisure, group catering and food and beverage.
  • Assist with development and pull-through of social media brand strategy and overarching reports.
  • Keep apprised of all relevant client, industry and market developments.
  • Uncover solicitation opportunities for managers in each market.
  • Serve as a resource for the sales and operations team regarding Internet distribution issues, questions, or new programs.
  • Observe, receive, and otherwise obtain information from all relevant sources.
  • Establish long-range objectives and specify the strategies and actions to achieve them.
  • Analyze information and evaluate results to choose the best solution and solve problems. Produce a monthly social media report and present this at the regular PR meeting
  • Develop, design, or create new applications, ideas, relationships, systems, or products, including artistic contributions.
  • Verify marketing communications support regional, market, and hotel business objectives and goals.
  • Support execution and fulfillment of projects as outlined on marketing communications plans.
  • Verify adherence to Corporate Advertising and Marketing Communications standards, brand standards, and format guidelines.
  • Develop strong working relationships with outside vendors to verify quality, cost effective creative executions.
  • Verify marketing information provided to the properties is accurate, complete, timely, and enables hotels to meet or exceed guest expectations.
  • Responsible for updating Website content for Outlets and Brand Websites ( via EDITION Brand Office)

    • General Restaurant and Bars Communication

  • Email Newsletters
  • Manage PR Activities through Purple PR and attends bi-weekly PR Meeting
  • Coordinates PR/ Social Activation
  • Commercial Activation
  • Work with Sales Team on managing all paid events/ product launches in F&B outlets.
  • Manage all social channels for all bar outlets, this includes; content calendar, content library, adding new content of events etc.
  • Creation of the monthly newsletters through content gathering from the Bars Manager, Director of Bars and Director of Culture & Entertainment as well as the bars team.
  • Work with the Director of Bars and Director of Culture & Entertainment to create a credible series of industry nights; product launches, seminars, guest bar shifts, bar takeovers and menu launches.
  • Work with the Director of Culture & Entertainment to create a series of lifestyle events throughout the outlets
  • Work with the Director of Bars, Director of Culture & Entertainment and Bar Manager on brand activations, both internally and externally
  • Manage the relationship with industry press for any and all events as well as award nominations.
  • Liaise with EDITION Brand Office on all required graphic design to ensure all marketing material is on brand and signed off
  • Liaise with the outlets management team to add bars content to the BT calendar
  • Attend all outlets related events and book in photographers, if required
  • Manage the marketing budget for F&B and bars alongside of the Sr. Marketing Manager, Director of F&B and the Director of Bars
  • Creates Menus, Invitation, marketing material, adverts etc.

    • Computer Skills

  • Use computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Use computer systems and software packages to input, access, modify, store, or output information
  • Enter and retrieve data from computer systems using a keyboard, mouse or trackball.
  • Able to create gifs/use apps such as Boomerang to create original engaging content

    • Guest Relations

  • Address guests' service needs in a professional, positive, and timely manner.
  • Thank guests with genuine appreciation and provide a fond farewell.
  • Anticipate guests' service needs, including asking questions of guests to better understand their needs and watching/listening to guest preferences and acting on them whenever possible.
  • Actively listen and respond positively to guest questions, concerns, and requests using brand or property specific process LEARN, PLEASED, Guest Response, LEAP) to resolve issues, delight, and build trust.
  • Welcome and acknowledge each and every guest with a smile, eye contact, and a friendly verbal greeting, using the guest's name when possible.
  • Answer guest questions about property facilities/services hours of operation, rates and room types, packages, promotions, entertainment, restaurants, special events).

    • Communication

  • Provide information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Inform and/or update the executives, the peers and the subordinates on relevant information in a timely manner.
  • Speak to guests and co-workers using clear, appropriate and professional language.
  • Answer telephones using appropriate etiquette including answering the phone within 3 rings, answering with a smile in one's voice, using the callers' name, transferring calls to appropriate person/department, requesting permission before placing the caller on hold, taking and relaying messages, and allowing the caller to end the call.

    • Working with Others

  • Support all co-workers and treat them with dignity and respect.
  • Handle sensitive issues with employees and/or guests with tact, respect, diplomacy, and confidentiality.
  • Develop and maintain positive and productive working relationships with other employees and departments.
  • Work with other people to gather the information necessary to manage projects, achieve goals, and resolve problems.

    • Quality Assurance/Quality Improvement

  • Complies with quality assurance expectations and standards-.

    • Physical Tasks

  • Enter and locate work-related information using computers and/or point of sale systems.
  • Read and visually verify information in a variety of formats.
  • Stand, sit, or walk for an extended period.
  • Move, lift, carry, push, pull, and place objects weighing less than or equal to pounds without assistance.
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