- Utilize quantitative methods to evaluate the impact of marketing activities on business performance
- Analyze model results, develop insights, and present recommendations to senior stakeholders
- Ensure modeling quality meets project standards
- Collaborate with other teams to offer comprehensive client support
- Engage in international project teams with frequent conference calls in English
- Review and implement statistical models using SAS, R or Python
- Conduct quality checks on statistical fits and deliver high-quality outcomes
- Present and defend results with actionable insights to internal teams
- Desire for continuous learning and growth mindset
- Curiosity, enthusiasm, and problem-solving mindset
- Versatility to bridge data science and consulting, translating technical concepts for non-technical audiences
- Strong interpersonal and teamwork skills to thrive in a collaborative environment
- Advanced students or recent graduates in Economics, Mathematics, Statistics, or related fields
- Familiarity with statistics, particularly in linear regression
- Proficient in English, both oral and written
- Intermediate Excel skills
Modeling Analyst - Mexico City, México - The Nielsen Company
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Descripción
Nielsen Marketing Effectiveness utilizes advanced technology and cutting-edge data science to solve challenging problems in the marketing field. We provide valuable insights to advertisers, publishers, and agencies to boost revenue, enhance market share, and optimize their strategies. Our focus is on delivering rapid and extensive reaction measurements.
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