Senior director of marketing, edtech - Mexico City - JoVE

    JoVE
    JoVE Mexico City

    hace 5 días

    Descripción


    Jo VE is the world- leading producer and provider of video solutions with the mission to improve scientific research and education.

    Millions of scientists, educators and students use Jo VE for their research, teaching and learning.

    Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford.

    We're seeking a results-orientedSenior Director of Marketingto lead global marketing and brand strategies for Jo VE's education and science research solutions.

    The ideal candidate will set the strategic vision, proactively develop and oversee the execution of data-driven programs to drive demand, accelerate revenue growth, and deepen brand engagement across educators, researchers, and librarians worldwideDevelop and own the global marketing and brand strategy with a primary focus on generating qualified leads and converting them into meaningful engagement actions, including trial requests and product adoption.

    Lead and scale a high-performing global marketing team of 20+ specialists across Campaigns, Outreach, Communications, and Events, owning performance and delivery against KPIs.

    Drive initiatives that strengthen brand recognition and awareness while positioning Jo VE as a go-to resource for education and science research.

    Plan and oversee the execution of integrated, multi-channel demand generation campaigns including email, social, webinars, events, and thought leadership.monitor ROI and funnel impact, and continuously optimize programs to improve lead quality and conversion rates.


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