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Manager, Ads Measurement Latam - Xico, México - Medium
Descripción
Netflix is one of the world's leading streaming entertainment services with over 231 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films, andmobile games across a wide variety of genres and languages. Members can play, pause, and
resume watching as they want, anytime, anywhere, and can change their plans at any time.
The advertising team is charged with building a new, best-in-class ads organization to establish Netflix as a must-buy for advertiser partners, and to drive advertising revenue, across 12 global markets: USA, Canada, UK, France, Italy, Spain, Germany, Japan, Korea, Australia, Mexico and Brazil.
The measurement team is responsible for building audience insights and measurement solutions from the ground up, partnering closely with data science, consumer insights, product, and sales to understand core client and consumer needs and develop both foundational and innovative solutions.
In this role, you will:
Collaborate with the wider ads measurement team, encompassing the LATAM (Brazil and Mexico), UCAN, and globally, as well as product and data engineering.
Liaise with cross-functional partners, DSE and Consumer Insights, to identify data and insights to be used to build key narratives concerning the Netflix audience and service.
Lead third-party research while managing relationships with vendors and external measurement and research partners.Provide marketplace positioning and storytelling customized for sales (verticals and clients) by triangulating internal and external data and insights.
Assist in crafting thought leadership by understanding consumer perception, attitudes, and behaviors related to both content and ads on Netflix and the competitive landscapeManage day-to-day operations of the measurement LATAM team in partnership with counterpart in Brazil.
About you:
7+ years in media measurement at a TV, streaming or digital companyDual TV/Video and digital experience is a plus.
Strong knowledge of the advertising landscape, across digital, CTV or streaming and/or TV and various methods of buying.
Experience working with syndicated measurement tools (ie - Nielsen, Kantar- Ibope, GWI, TGI, etc.) and/or familiarity with 3rd Party vendor solutions (ie - Kantar, Ipsos, panels, etc).Experience running campaign effectiveness studies and analysis, including brand lifts, incrementality (MMMs, MTA), etc.
Ability to learn tools and improve processes & workflows.Excellent verbal and written communication skills, comfortable presenting and leading meetings.
Self-starter with expertise in managing large-scale, complex projects.
Strong strategic thinking, planning, and analytical skills.
Knowledge of quantitative and qualitative methodologies as well as marketing science.
Understanding of the consumer's voice and how to turn that into actionable insights.
Loves to get into the weeds and can see the big picture.
Open to innovating, challenging assumptions, and implementing better approaches.
A strong business partner to other cross-functional teams and a leader who can prioritize multiple projects.
Collaborates effectively and embraces differing perspectives and experiences to make better decisions.
Experienced and at ease with diverse cultures and working in international environments.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully.
We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.
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