- Gestión de flujos de lead nurturing: Implementación, análisis, optimización y restructuración de workflows orientados al nurturing de contactos a través de distintas etapas del funnel.
- Experimentación en nuevos canales: testeo de canales alternativos online y offline como herramientas de generación de leads calificados.
- Colaboración con equipos de marketing y sales operations para asegurar una transición correcta de leads a ventas.
- Email marketing: creación de mensajes nuevos y optimización de mensajes existentes en campañas de correo electrónico para nutrir y mantener el engagement de los leads a lo largo del ciclo de ventas.
- Implementar automatizaciones de marketing como chatbots, lead scoring, personalización de contenido, campañas por WhatsApp, etc
- Licenciatura terminada (Marketing, Comunicaciones, afines)
- Al menos 3 años de experiencia en puesto similar a: marketing specialist, marketing strategist, lead generation specialist, automation specialist
- Certificaciones de Hubspot Marketing Hub y Excel avanzado
- Herramientas de analítica como Looker Studio, Tableau, Google Analytics, etc
- Competencias: Enfoque a resultados, proactividad y atención al detalle
- Ingles Avanzado
- Prestaciones de Ley + Superiores
- 22 días de vacaciones
- Día de cumpleaños compensatorio
- Gympass y Descuentos con Ticketmaster
- Vales de despensa
- Seguro de gastos médicos y seguro de vida
- Plan de acciones de la compañía
- Clases de ingles con costo preferencial.
- Modalidad híbrida de Lunes a Viernes de 9:00 a 6:00 pm
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Lead Generation Specialist - Mexico City, México - Docplanner
Descripción
Descripción del empleo
Impulsar el crecimiento del negocio mediante la creación y ejecución de estrategias de generación de leads de alta calidad por medio de automatizaciones, optimizando continuamente las tácticas de marketing para construir un funnel de ventas sólido y eficiente. Su enfoque se centra en la identificación y calificación de leads, además de utilizar datos y análisis para mejorar el rendimiento y la eficacia de diversas iniciativas de marketing.
Requisitos
Información adicional
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