Brand Manager Sr - Ciudad de México - Bayer

Bayer

Empresa verificada

Ciudad de México

hace 2 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

STA Brand Manager Sr

Tasks and Responsibilities

Design and implement the annual Brand Plan (Product, Price, Distribution and Promotion) aligned with the SBU, to achieve the KPIs defined: Sales (vol & val), MS% (vol & val) plus specific objectives determined for theyear.
Participate in and evaluate Consumer Marketing oriented research and analysis, promotions, public relations, media and advertising associated with assigned brands or products; assesses their success against plan (P&I).
Participate in and evaluate Medical Marketing oriented research and analysis, knows Pharma specific Metrics such as Prescriptions, Indications and Productivity per Medical Specialty, promotions, public relations with Key Influencers and Key Opinion Leaders;Medical Speaker Network development and management, ad hoc media and advertising associated with assigned brands or products; assesses their success against plan (P&I).
Ensure the adequate planning of the Logistic Rolling FC, together withthe Sales Intelligence and Supply areas, to guarantee the agreed FC Accuracy levels.
Function as a liaison between Consumer Care and

Pharma Divisions:

actively develop, engage and follow up synergies among Brands in order to optimize resources and exponentially increase Bayer's impact in both Medical and Consumer Marketing.

Deep understanding, knowledge, interpretation and usage of Marketing Excellence tools and have the ability to adapt these tools to Medical Marketing Metrics and Indicators.
Works closely with sales, engineering, manufacturing, regulatory and medical affairs functions on design, distribution, and product specifications/changes as needed
Ensure implementation of the strategy with internal and external Key Stakeholders of both Consumer Goods and

Medical Market:
KAMs, Top Retailers (i.e. WalMart), Medical Associations, Key Opinion Leaders, Sales Force Team, Trade Marketing team, etc.

Develop, lead and follow up a Medical Marketing Plan and a Continuous Medical Education Plan for Key Specialties. Develop, lead and follow up Trade Marketing, Below the Line and Above the Line Campaigns.

Who you are

Bachelor degree in Marketing, Business Administration or similar careers.
Fluent and proficient English level able to maintain a business conversation.
Effective presentations skills

- +4 years in Marketing. Essential knowledge of Medical (Pharma) Marketing and some experience in Consumer or OTC Marketing.

Ideal experience balance:
Pharma Marketing 70% / Consumer Marketing 30%.

Posición temporal - 6 meses

Período de aplicación: