- Bachelor's degree
- 8+ years of communications, marketing or related experience in a client-side or agency role
- 4 years of experience in advertising planning process across owned, earned, shared and paid channels
- 4 years leading Digital Marketing strategies
- Experience in traditional and non-traditional content development, off-line and online media including TV, print, radio, outdoor, online and mobile
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Familiarity with web design and search performance
- Proficiency with Microsoft Office or Google Suite tools
- 100% English Proficiency
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Communication Planner - Miguel Hidalgo, México - Colgate-Palmolive
Descripción
No Relocation Assistance Offered
# Del.Miguel Hidalgo, Mexico City, Mexico
Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children's oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team
Job Summary
The IBE Category Lead is the strategic architect of our Brand Experience strategy and always-on platforms. The role sits at the intersection of the Brand Growth Plan, creative ideas and media, partnering closely with the Brand Managers, Creative and Media teams to ensure a comms idea is properly integrated across the touchpoints that best meet a brand's communications tasks. This role calls for a strategist with a creative heart and an analytical mind who can contextualize an idea within the appropriate channels and ultimately ensure that creative execution and media all work in perfect harmony to capitalize the brand growth opportunities.
Responsibilities/Accountabilities
- Manages the Brand Experience Planning process, guiding best practices in connecting the Brand Growth Plan to the Comms Plan across brands
- Establishes and drive a multi-touchpoint communications strategy, partnering closely with Agency's Strategy, Creative and Media leads to ensure our creative ideas make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and technology
- Leads standardization in the transformation of brand audiences to media audiences across brands working closely with the Agency and the Brand Mgrs., ensuring de-duplication and testing audiences, and measuring performance
- Ensures best practices in briefing against communication tasks that guide messaging and execution tailored to each touchpoint
- Guides best in-class creative development process in which creative ideas are digital-first
- Leads overall campaign performance evaluations and AB testing
- Leads a team of communication, marketing, and work in close partnerships with packaging design professionals to develop holistic Brand Experience Calendars that include off and on media, POP and packaging.
- Creates measurable campaign KPI's, helping to enhance creative effectiveness and tracks performance across various platforms to leverage insights from data to improve comms effectiveness
- Responsible for demonstrating an understanding of consumer behaviors within media, and a working knowledge of media relevant touchpoint including TV, digital, social, experiential, print, OOH, and search
- Manages presence at industry events, and conferences
- Creates budget for communications team and ensures compliance
Range of Qualifications
Level of Education:
Years of Experience:
Functional Experience and Technical Skills:
Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact *************** with the subject "Accommodation Request" should you require accommodation.
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