- Bachelor's degree
- 8+ years of communications, marketing or related experience in a client-side or agency role
- 4 years of experience in advertising planning process across owned, earned, shared and paid channels
- 4 years leading Digital Marketing strategies
- Experience in traditional and non-traditional content development, off-line and online media including TV, print, radio, outdoor, online and mobile
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Familiarity with web design and search performance
- Proficiency with Microsoft Office or Google Suite tools
- 100% English Proficiency
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Communication Planner - Miguel Hidalgo, México - Colgate-Palmolive
Descripción
No Relocation Assistance Offered
# Del.Miguel Hidalgo, Mexico City, Mexico
Job Summary
The IBE Category Lead is the strategic architect of our Brand Experience strategy and always-on platforms. The role sits at the intersection of the Brand Growth Plan, creative ideas and media, partnering closely with the Brand Managers, Creative and Media teams to ensure a comms idea is properly integrated across the touchpoints that best meet a brand's communications tasks. This role calls for a strategist with a creative heart and an analytical mind who can contextualize an idea within the appropriate channels and ultimately ensure that creative execution and media all work in perfect harmony to capitalize the brand growth opportunities.
Responsibilities/Accountabilities
Manages the Brand Experience Planning process, guiding best practices in connecting the Brand Growth Plan to the Comms Plan across brands
Establishes and drive a multi-touchpoint communications strategy, partnering closely with Agency's Strategy, Creative and Media leads to ensure our creative ideas make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and technology
Leads standardization in the transformation of brand audiences to media audiences across brands working closely with the Agency and the Brand Mgrs., ensuring de-duplication and testing audiences, and measuring performance
Ensures best practices in briefing against communication tasks that guide messaging and execution tailored to each touchpoint
Guides best in-class creative development process in which creative ideas are digital-first
Leads overall campaign performance evaluations and AB testing
Leads a team of communication, marketing, and work in close partnerships with packaging design professionals to develop holistic Brand Experience Calendars that include off and on media, POP and packaging.
Creates measurable campaign KPI's, helping to enhance creative effectiveness and tracks performance across various platforms to leverage insights from data to improve comms effectiveness
Responsible for demonstrating an understanding of consumer behaviors within media, and a working knowledge of media relevant touchpoint including TV, digital, social, experiential, print, OOH, and search
Manages presence at industry events, and conferences
Creates budget for communications team and ensures compliance
Range of Qualifications
Level of Education:
Years of Experience:
Functional Experience and Technical Skills:
