Front-line Marketing Director - Ciudad de México - The Coca-Cola Company

The Coca-Cola Company
The Coca-Cola Company
Empresa verificada
Ciudad de México

hace 1 semana

Rodrigo Fernández

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee
Descripción

Primary Location:

Primary location will be México.


What You'll Do for Us

  • Front-Line Marketing Director will:
-
Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and Integrated Marketing Experience Campaigns) in partnership with Customer and Commercial Leadership and Operations Leadership.

  • Provide strategic and executional / Operations unit specific input on
    Marketlevel portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and
    local innovation opportunities
-
Lead regional market development to ensuring the right implementation of projects

  • Provide market input for the
    development of marketlevel Innovation projects
-
Provide input to localization and
real-time amplification of Integrated Marketing Experience Campaigns within the Operations units
-
Execute local media buying that cannot be bought at Company level (through Marketing procurement, in coordination with Integrated Marketing Experience)
-
Manage brand activation at the local level, including POS activations and promos and experiential marketing and events (leveraging Marketing assets), in coordination with
with bottlers

  • Support the System in
    Customer & Shopper marketing agenda
    , maintaining strong relationships with key customers*
  • Front-Line Marketing Director will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with Company Marketing Lead and broader OU marketing team.

Qualifications and Requirements

  • Significant Marketing and leadership experience (14+ years), including leading teams
  • Direct experience with marketing activation
  • Business and commercial acumen, including financial expertise
  • Preferred experience working with The Coca-Cola Company external partners (bottlers and customers)
  • Experience working with marketing in large Operational Units preferred
  • Experience working in crossfunctional and crossgeographical teams is preferred

What We Can Do For You
-
Challenging Work - our unique global system offers constant opportunities to develop world-class skills and a truly international career.
-
Iconic Brand:Work on the most recognized brand in the world and be part of developing the brands next chapter.
-
Exposure to World Class Leaders:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights
.

Our Purpose and Growth Culture:


We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.

We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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