Sr. Mgr. Wmt Mx Account Leadership - Ciudad de México - The Coca-Cola Company

The Coca-Cola Company
The Coca-Cola Company
Empresa verificada
Ciudad de México

hace 2 semanas

Rodrigo Fernández

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee
Descripción

What You'll Do for Us

  • Develop impactful and forwardthinking insights for operating unit, customer, and categorylevel digital business performance and opportunities, including industry/economic analysis, trend identification and impact sizing, and adhoc analysis.
  • Manipulate and analyze large data sets to distill actionable insights from data and convey findings to executive audiences
  • Create effective, scalable, and easytounderstand reporting solutions, ensuring digital is well integrated into enterprise decisionmaking and performance management.
  • Partner with Platform Services to develop and automate reports, iteratively building and prototyping dashboards to provide insights at scale and support monthly and quarterly performance management routines.
  • Collaborate with crossfunctional insights and analytics teams, Global, and Platform Services to develop a vision and roadmap for insights and analytics
  • Works closely with our bottling partners to activate inmarket initiatives to experiment and learn how segmentation solutions can drive incremental business growth.
  • Collaborates with the strategy and insights community on linking consumer segmentation with market segmentation efforts to maximize efforts.
  • Builds an understanding of the channel and customer business model, needs and expectations and assess our opportunity to connect with these for unparallel value creation
  • Develops an investment plan against identified strategic imperatives with financial analysis, breakeven and ROI estimations.
  • Collaborates and drives buyin with the bottling team on the strategic imperatives and required investment plans, with aligned milestones and KPIs, as well as investment sharing arrangements.
  • Leads the development and implementation of specific incidence & frequency driving programs.
  • Leads key channel specific shopper/customer insight development to build a strong insights and analytics base for channel planning and execution
  • Drives the development of business case, and the launch of regionspecific new product/package launches, new offtake driving programs, as well as, ensures the successful execution of national innovation projects.

Qualification & Requirements

  • Bachelor's degree in Marketing, Business Administration, Finance, or related field required
  • 5+ years of experience in marketing, product marketing, analytics, and business intelligence.
  • Experience manipulating large datasets and generating insights using SQL, Alteryx, Google Analytics, etc.
  • Visualization expertise in tools like Tableau, Power BI, Looker, etc.
  • Experience in a crossfunctional or highly matrixed organization
  • Experience having owned/shaped/led growth and marketing strategy for global product line.
  • Deep marketing expertise in market & customer insights, segmentation, product commercialization and branding
  • Ability to motivate and work well with diverse, global, and cross functional teams.

What We Can Do For
You
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Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
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Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
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Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.


Skills
Leadership; Social Media; Sales Channel Development; Conversion Rate; Digital Advertising; Marketing Campaigns; Structured Query Language (SQL); Branding; Media Buying; Channels Strategy; Marketing Strategies; Product Commercialization; Alteryx; Market Segmentation; Customer Insights; Microsoft Office; Tableau; Google Analytics; Strategy Development; Demand Generation Marketing; Microsoft Power BI; Key Performance Indicators (KPIs); Marketing Insights


Our Purpose and Growth Culture:


We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.

We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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