- Strategic Planning: Ability to develop comprehensive paid media strategies that align with the company's goals.
- Platform Expertise: Proficiency with paid media platforms such as Google Ads, Facebook Ad Manager, LinkedIn Advertising, and other social and search platforms.
- Budget Management: Skills to manage and allocate budgets effectively across campaigns to maximize ROI.
- Analytical Skills: Strong capability to analyze campaign performance data to inform future strategies and report on ROI.
- Ad Copywriting: Crafting locally compelling ad copy that resonates with the target audience and drives quality lead volume. .
- Creative Thinking: Developing creative concepts for campaigns that stand out and capture the attention of potential customers.
- A/B Testing: Running comparative tests on different ad elements to optimize performance and improve results.
- Knowledge of Targeting and Segmentation: Understanding how to segment audiences and target them effectively with personalized messaging.
- Conversion Rate Optimization (CRO): Skills to optimize landing pages and ad design to improve the rate at which clicks convert into desired actions.
- Ad Compliance: Knowledge of advertising regulations and compliance standards across different platforms and regions.
- Collaboration: Working with other teams, such as creative, localisation, sales development reps, and product campaigns teams, to ensure cohesive campaigns that support broader business objectives.
- Trend and Skill Self Awareness: Staying up-to-date with industry trends, platform updates, and best practices in paid media.
- Mastery of Skill Set: We aim to develop the best talent in tech and drive to continuously learn new skills and platforms, such as mastering emerging ad technologies or getting certified in advanced features of existing platforms.
- Data-Driven Decisions: Enhancing your ability to make data-driven decisions by deepening your understanding of analytics, learning to interpret complex data sets, and staying up to date of the latest tools for data interpretation.
- Cross-Functional Collaboration: Seeking opportunities to collaborate globally with other departments, like sales development, content, field marketing, localization and product teams, to gain a more holistic view of the business strategy and understand how paid media fits into the larger picture.
- Industry Engagement: Attending webinars, workshops, and conferences to stay current with industry trends and network with peers. Test new ideas and strategies in your campaigns.
- Leadership Skills: We encourage leadership and taking the lead irrespective of your level at Qualtrics. You will have the opportunity to lead a cross functional pod, mentoring other team members, leading campaign strategies, or in the future managing a team.
- Regional Acquisition Strategy: As a key member of the team develop and implement paid media strategies tailored to the specific needs and characteristics of each regional market.
- Budget Management: Allocating and managing the budget for paid media campaigns in the region, ensuring optimal spend for maximum ROI.
- Localized Content Creation: Working with the localization and creative teams to develop ad content and landing pages that resonate with the regional audience, including language and cultural nuances.
- Platform Management: Setting up and managing campaigns on various paid media platforms such as Google Ads, Bing, Facebook, and LinkedIn and regional website progression with a focus on the continuous progress of each region.
- Performance Analysis: Monitoring and analyzing the performance of campaigns, using regional data to optimize strategies and tactics.
- Audience Targeting and Segmentation: Identifying and targeting specific audience segments within the region, using demographic, psychographic, and behavioral data.
- Compliance and Localization: Ensuring that all campaigns comply with regional advertising laws and regulations and are appropriately localized.
- Collaboration and Reporting: Working closely with the SDR and Field teams and other Demand Gen teams ensure alignment of strategies and reporting on regional campaign performance.
- Market Research: Keeping abreast of regional market trends, consumer behaviors, and competitive landscape to inform and adjust paid media strategies.
- 2-3 years hands on Paid Media experience in particular in paid search campaign optimisation and budget pacing management
- Certified in Google Ads, Display, Video & Measurement
- LinkedIn Ads trained and certified
- A self starter who ideates and initiates actions and ideas
- A person who likes to work as part of a wider global team who thrives on collaboration
- Focus Fridays - no meetings
- Regular team bonding, including monthly happy hours
- Skip level and peer coaching
- Personalized training and development plans
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Paid Search Specialist - Mexico City, México - Qualtrics
Descripción
At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won't have to look to find growth opportunities—ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that's work worth doing.
Why We Have This Role
The Global Acquisition Team is instrumental in propelling the worldwide expansion of our business. Leveraging digital platforms—including Paid Search, Paid Social, Content Syndication and our direct web channels—we aim to expand our customer base and provide tailored experiences that resonate with each local market. Partnering across the business our strategy focuses on harnessing the power of these digital avenues to meet the unique needs of our prospects and customers on a global scale.
How You'll Find Success
This role requires a blend of creativity, analytical prowess, relationship building and technical knowledge to effectively manage campaigns and drive momentum in the business.
How You'll Grow
Things You'll Do
What We're Looking For On Your Resume
What You Should Know About This Team
Our team is truly global and made up of a hugely talented, fun and collaborative group. We are based across the global spanning locations such as Dublin, Tokyo, Sydney, Utah and Buenos Aires. In this role you will be supported and coached to make an impact
Our Team's Favorite Perks and Benefits
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
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