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- Implement A/B testing and analyze campaign performance data to refine targeting and messaging.
- Develop and deliver regular reports on the performance of marketing initiatives, providing insights and recommendations for improvement.
- Collaborate with cross-functional teams to ensure alignment between marketing efforts and overall business goals.
- Generate and manage marketing dashboard on a weekly basis
- Keep abreast of industry trends, emerging technologies, and best practices in marketing technology.
- Evaluate and recommend new tools and platforms to enhance marketing efficiency and effectiveness.
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Ptp Specialist
hace 4 días
Nouryon Ciudad de México**Fulltime, Finance Functions**: · **30 Dec 2023** · **PTP Specialist** · At Nouryon, our global team of Changemakers takes positive action every day, to reach higher collectively and individually. We create innovative and sustainable solutions for our customers to answer society ...
EngineBI Marketing Technology Remoto Confidential 20/Dec/2023 - México - Lapieza
Descripción
We are seeking an English-speaking, dynamic and skilled Marketing Technologist to join our
team to work on our brands EngineBI and Fiscal Advocate. As a Marketing Technologist, you
will play a crucial role in orchestrating marketing automation, ensuring accurate tagging and
tracking, analyzing data from multiple initiatives, and optimizing paid campaigns across various platforms.
The ideal candidate is a strategic thinker with a proficient knowledge of extracting data from Google Analytics, WordPress, Active Campaign (or other email marketing software), and other marketing tools to generate valuable insights for the business.
Responsibilities
● Marketing Automation
● Tagging and Tracking:
● Google Analytics G4:
● Paid Campaign Management:
● Reporting and Analysis:
● Stay Current on Marketing Technologies:
Qualifications
● English level: B1 or higher
● Bachelor's degree in Marketing, Business, Engineering or a related field.
● Proven experience in marketing automation platforms (e.g., ActiveCampaign), tagging
and tracking methodologies, and paid campaign management.
● Proficiency in Google Analytics and other relevant analytics tools.
● Strong analytical skills with the ability to interpret data and derive actionable insights.
● Excellent project management and organizational skills.
● Effective communication and collaboration skills.
If you are a results-driven individual with a passion for leveraging technology to elevate
marketing performance, we invite you to apply and join our innovative team.
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