Google Analytics/amplitude Analyst - México - Ria

Ria

Empresa verificada

México

hace 2 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Descripción

Will assist with Google Analytics 4 implementation and data interpretation. Will troubleshoot issues and proactively maintain GTM to insure data accuracy and continuity. Works closely with marketing and other departments as needed. Provides ongoing data quantification as needed.

Responsibilities

Key Responsibilities:
Maintain tag management and customer data platform data integrity

Design, create and automate weekly, monthly and quarterly dashboards and reports, as well as meaningful Key Performance Indicators (KPI's) at all levels, including executive summaries and detailed channel performance reports.

Analyze web and mobile app traffic and site behavior for customer and business insights to support decisions and deliver on improved user experience and business growth (sales, margin, traffic and conversion); work on/with optimizations teams.

Maintain and support data integrity/validation; Coordinate tagging for new site content and functionality, tracking parameter implementations. Be able to identify gaps in the current data capture strategy and collaboratively implement enhancements.

Partner internally and externally to ensure best practices in metrics and decision making are being maintained; Proactive in analyzing user behavior using available data to influence changes on the website.

Maintain an awareness of competitive information and key industry trends to provide context for website performance.
Collaborate with business stakeholders on development / improvement of data collection tools, data warehousing, and regular reporting.

Qualifications

Essential

1+ years in a data analytics, reporting, data science or business intelligence role

1+ years of experience working with web analytics platforms (ie. Omniture, Google Analytics, Segment, Launch, etc.)
Experience extracting data and structuring for analysis
Knowledge of Tag Management tools (ie. Tealium, Adobe DTM, Google Tag Manager, etc.)
Familiarity with GA4
Exceptionally strong quantitative, analytical, and problem solving skills with a propensity to take things apart and see how they work
Experience working with data from multivariate experimentation and personalization.

Highly proficient computer skills, with the ability to merge web analytic data with additional behavior data, to have a robust view of the customer.