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Miguel Hidalgo

    Digital & Media Coordinator - Miguel Hidalgo, México - PepsiCo

    PepsiCo
    PepsiCo Miguel Hidalgo, México

    hace 2 semanas

    PepsiCo background
    De jornada completa
    Descripción
    Overview

    We Are PepsiCo

    Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

    Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

    Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

    A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

    Know more: PepsiCoJobs

    Join PepsiCo, dare for better.

    Responsibilities

    The Opportunity

  • Support the development of the Gamesa Digital strategy. Deep analysis of the digital landscape as a growth opportunity.
  • Support the delivery of best in class programs across the BU, while maximizing ROI and making the right usage of the data and insights available to refine the learning agenda and improve digital activations.
  • Assist with the development of the Gamesa's Digital Ecosystem (gathering digital insights, data, trends) to keep the Business Unit digital savviness.
  • Assist the correct deployment of the digital strategy across the region, enabling quakerization of morning rituals trough digital platforms and ensuring the right foundations to success in e commerce.
  • This position must also build relationships with Local Brand Teams as well as Regional brand teams, to deliver best in class programs based on OU's and brand needs while supporting the digital transformation.

    • Your Impact

    As Digital & Media Coordinator your responsibilities would consist of:

  • Assist Digital Manager and Brand Managers in Digital Content (Campaings, digital brand assets, platforms, media plans)
  • Support Brand managers through the communication strategy process to elevate digital development agenda.
  • Manages, tracks & analyzes brand's digital owned platforms (Websites, YouTube Channel, Tiktok) while gathering data (insights)
  • Manage digital content work flow process to ensure proper and timely placement of assets and content.
  • Partnership with brands to establish seasonal priorities, developing integrated marketing digital plans to amplify and distribute content
  • Digital Advertising & Media budget tracking
  • Coordinate optimization meetings to track digital campaigns
  • Analyze brand's media investment to assure best digital ROI
  • Support the creation and tracking of Social Listening Models and other relevant research (Search)
  • Share with Local Teams, monthly newsletter with digital trends, best practices, etc.
  • Assists the marketing teams with digital capabilities (Campaign & Media tracking, feedback, assistance)
  • Support Digital Manager in the development and implementation of a formal training agenda to elevate digital knowledge among local marketing leaders.
    • Qualifications

    Who Are We Looking For?

    Education:

  • Bachelor on Marketing, Communication, Digital Media and or related.
  • Desirable: Course or certification in Digital Marketing or related.

    • Experience:

  • Deep understanding of digital campaign objectives, KPIs and optimization
  • Previous experience overseeing digital marketing, media campaigns & digital analytics.
  • Previous experience executing and analyzing: Meta Campaigns, Google Ads, Twitter campaigns, Display (Programmatic)
  • Understanding of full-funnel digital marketing strategies
  • Desirable experience with first-party data projects
  • Have a great knowledge of the market particularly the digital landscape with a solid understanding of consumer behaviors, digital platforms, digital trends.
  • Understanding of brand strategy development, brand positioning and consumer insights.
  • Capable of communicate / present projects to certain audiences
  • Project management, planning, leadership and communication skills.
  • Great attention to detail, with ability to dig deep into details while keeping focus on the primary business question at hand
  • Knowhow on SEO / SEM (what it is, how it works, analyzing its results)
  • Ability to manage external partners (Agencies and platforms.) to create holistic expression of the brand and meaningful programs for the brand while having clarity of the parter's agenda to own the next steps.
  • Data Analytics to create Dashboards and/or Reports (Digital Campaigns, Website, etc).

    • Competencies required:

  • Strong analytical skills
  • Experience with platform reporting (Google Analytics, Business Manager, Google Data Studio, Datorama)

    • If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

    What can you expect from us:

  • Opportunities to learn and develop every day through a wide range of programs.
  • Internal digital platforms that promote self-learning.
  • Development programs according to Leadership skills.
  • Specialized training according to the role.
  • Learning experiences with internal and external providers.
  • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
  • Financial wellness programs that will help you reach your goals in all stages of life.
  • A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
  • And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

    • We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

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