Digital Marketing Manager - Zacatecas, México - Webcreek

Webcreek

Empresa verificada

Zacatecas, México

hace 2 semanas

Publicado por:

Rodrigo Fernández

Reclutador de talento para beBee

Are you looking for an opportunity to join a highly-regarded IT development firm? Well, now is your chance

WebCreek is currently looking for a Digital Marketing Manager who has at least seven years of experience and excellent English communication skills.

This hybrid position is based in Mexico City

More About This Role:

What You'll Do

Oversees the planning, development, and execution of digital marketing strategies across the enterprise
Team lead for digital marketing team, encompassing web, social media, SEO, Analytics, and collaboration on
Lead Generation responsibilities
Develops a comprehensive strategy and roadmaps for major website projects, ensuring goals are met and collaborating with the established crossfunctional project team.
Develops corporate social media strategies in collaboration with social media manager
Designs processes and workflows for executing against business goals
Works with each account and business marketing team to optimize integrated marketing communications plans for digital marketing
Uses multiple data sources (web metrics, user journeys and testing) to deliver the right interaction at the right time in the right channel
Establishes a set of key metrics, dashboards and reporting strategy for our digital efforts to ensure we are measuring success for campaigns, web properties, social, etc.

Team Leadership Responsibilities:

Foster a teambased, growthoriented, learning mindset within the team where all direct reports feel supported and are able to thrive
Work with team members to manage individual workloads, provide training and coaching on agile methodology, and help ensure work is delivered effectively
Maintain working knowledge of digital trends and how competitors are using digital tactics to differentiate themselves
Work collaboratively with project team members from the IT team to ensure we develop and build highquality web experiences
Support the role the digital marketing team will play in the enterprise's digital roadmap, and the organizational and process changes needed to sustain companywide momentum

What You Have
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7+ years or more in digital marketing or coordinating complex website builds and multichannel campaigns:

7+ years or more managing a high-performing, cross-functional team (agency/in-house):
Fluency in English is required
Experience creating digital strategies that successfully meet KPIs and effectively drive results.
Mastery of agile methodology and principles

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Relevant experience using Adobe Experience Manager, Salesforce CRM, Marketo, SproutSocial:

Experience building websites leveraging content management systems (Adobe Experience Manager experience preferred)
Excellent analytical, strategic conceptual thinking and consulting skills
Familiarity with media and performance measurement as well as attribution and media mix modeling
Strong influence and negotiation skills
Proven ability to effectively drive people, process, and technology change in a dynamic environment
Clear talent for building and developing relationships with team members, direct reports and crossfunctional groups
Superior written and verbal communication skills, including a proven ability to explain complex digital concepts and technologies to senior business leaders, as well as business concepts to technologists
Experience in starting up a new team is a plus
Agency or management consulting experience is a plus
Education: Bachelor's or master's degree in business or related field, or relevant work experience

Application Question(s):