Luis Eduardo Soto Ruiz

Enthusiastic Marketing Manager with more than 5 years of expertise in PPC and Google Ads. I have a proven track record in optimizing online visibility, driving website traffic, and maximizing ROI through strategic digital marketing initiatives. Adept at crafting compelling ad campaigns and leveraging data-driven insights for targeted optimization.

Skills & Expertise
- Data Analysis & Marketing Analytics: Utilizing data to inform strategies and improve campaign performance.
- Paid Media Ads: Expert in managing PPC campaigns and Google Ads.
- Social Media Management: Creating and executing social media strategies to enhance brand presence.
- Campaign Optimization: Continuously refining marketing campaigns to achieve optimal results.
- Customer Segmentation: Identifying and targeting key customer segments for more effective marketing.
- Strategic Planning: Developing long-term marketing strategies to drive growth.
- Project Management: Leading projects from conception to execution with a focus on efficiency and effectiveness.
- SEO & SEM: Enhancing search engine visibility through both organic and paid strategies.
- Coding: Proficient in HTML, CSS, JavaScript, and SQL.

Professional Experience

Marketing Manager, Cheaterbuster 
San Francisco, California  
November 2018 - November 2022  
- Spearheaded innovative marketing strategies to enhance brand awareness and drive user growth for a leading social media investigation tool.
- Developed and executed targeted campaigns across various digital platforms, leveraging data analytics to optimize performance and engagement.
- Responsibilities included content creation, social media management, and collaboration with cross-functional teams to ensure cohesive and effective messaging.
- Played a key role in establishing Cheaterbuster as a trusted name in the industry by staying ahead of market trends and continuously adapting strategies.

Marketing Manager, Justin Tye - Real Estate Marketing Manager 
November 2022 - April 2024  
- Successfully drove growth and enhanced brand visibility in the competitive real estate market.
- Created and implemented innovative campaigns that attracted and retained clients.
- Expertise spanned digital marketing, social media management, content creation, and lead generation.
- Consistently delivered exceptional results by analyzing data and adapting strategies accordingly.

Education

Bachelor's Degree in Marketing
Querétaro, Querétaro, México  
2019-2022

Languages

- Spanish (Native)
- English (Advanced C1)

Passionate about marketing and committed to excellence, I am dedicated to driving success and expanding the reach of the businesses I work with.

Professional Experience

Marketing Manager, Cheaterbuster
San Francisco, California  
November 2018 - November 2022
- Led innovative marketing strategies to boost brand awareness and user growth.
- Developed and executed targeted digital campaigns, optimizing performance through data analytics.
- Managed content creation, social media, and cross-functional team collaboration.
- Established Cheaterbuster as a trusted industry name by staying ahead of trends and adapting strategies.
- Conducted market research to identify new opportunities and customer insights.
- Increased user engagement by 35% through strategic social media campaigns.
- Implemented SEO best practices, resulting in a 50% increase in organic search traffic.
- Launched successful email marketing campaigns, achieving an average open rate of 25%.
- Coordinated with the product team to align marketing efforts with product launches.

Marketing Manager, Justin Tye - Real Estate Marketing Manager
November 2022 - April 2024
- Drove growth and enhanced brand visibility in the real estate market.
- Created and implemented innovative marketing campaigns to attract and retain clients.
- Specialized in digital marketing, social media management, content creation, and lead generation.
- Delivered exceptional results through data analysis and strategy adaptation.
- Improved lead conversion rates by 20% through targeted advertising.
- Developed a comprehensive content strategy that increased website traffic by 40%.
- Managed a budget of $500,000, optimizing spend across various marketing channels.
- Organized and executed successful open house events, resulting in increased property sales.
- Fostered partnerships with local businesses to enhance community engagement and brand loyalty.

Academic Training

Bachelor's Degree in Marketing 
Universidad Autónoma de Querétaro, Querétaro, Querétaro, México  
2019-2022

- Core Competencies: Gained a comprehensive understanding of marketing principles, including market research, consumer behavior, branding, advertising, and strategic marketing.
- Digital Marketing Focus: Specialized in digital marketing strategies, including SEO, SEM, PPC advertising, social media management, and email marketing.
- Practical Projects: Engaged in numerous hands-on projects that involved creating and executing marketing plans, developing digital campaigns, and performing market analyses.
- Data Analysis Skills: Developed proficiency in using data analysis tools and techniques to inform marketing decisions and optimize campaign performance.
- Content Creation: Learned effective content creation strategies for various platforms, focusing on creating compelling and engaging content to drive audience engagement and brand loyalty.
- Marketing Analytics: Enhanced skills in marketing analytics, learning how to track, measure, and interpret data to improve marketing effectiveness and ROI.
- Customer Segmentation: Acquired expertise in identifying and targeting key customer segments to tailor marketing efforts for maximum impact.
- Strategic Planning: Mastered the art of strategic planning, including the development of long-term marketing strategies that align with business goals.
- Project Management: Developed strong project management skills, including the ability to manage multiple projects simultaneously, meet deadlines, and deliver high-quality results.
- Coding Proficiency: Gained coding skills in HTML, CSS, JavaScript, and SQL, enabling the creation and optimization of digital marketing assets.
- Team Collaboration: Worked collaboratively with peers on group projects, enhancing teamwork and communication skills.
- Professional Development: Participated in workshops and seminars to stay current with the latest marketing trends and technologies.
- Awards and Honors: Graduated with honors, reflecting a commitment to academic excellence and a strong understanding of marketing principles and practices.