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Xico

    Head Of Growth - Xico, México - Hogares Unio´N S. A De C. V

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    Descripción
    Forma parte una de las compañías más grandes de Real StateBuscamos un líder creativo, analítico y estratégico con una sólida experiência en el ecosistema digital
    Objetivo:Desarrollar y ejecutar una estrategia de marketing de crecimiento basada en datos para impulsar la adquisición de clientes en distintos canales, (pagados y orgánicos), analizando todo el recorrido del cliente, para encontrar áreas de oportunidad y optimizar nuestros recursos, con ello garantizar que se generen clientes potenciales y, lo más importante, asegurar su conversión, todo esto integrando herramientas de automatización
    Actividades:Administrará la estrategia general de generación de leads para todos nuestros proyectosDebe asegurar el funcionamiento de nuevas integraciones de software y plataformas de marketing para que funcionen con Hubspot y otros componentes de nuestra plataforma digitalDebe asegurar el funcionamiento de nuestros sitios web (performance y rendimiento)
    Indicadores de medición:Leads generados (MQL y SQL)

    Tráfico del sitio webTráfico orgánico a las páginas principalesTasas de conversión del sitio webIngresos por tráfico orgánicoIngresos por los distintos canales digitales
    Habilidades:
    Dominio HubspotVisualización de datos e informesPublicidad Pagada (Facebook, Linkedin, Google)Optimización de la tasa de conversiónGoogle AnalyticsOptimización SEOArquitectura WEB

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