Lead Generation Specialist - Mexico City, México - Doctoralia Mexico

Doctoralia Mexico Mexico City, México

Encontrado en: Talent MX C2 - hace 5 días

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De jornada completa

Descripción

Descripción de la empresa

Doctoralia es la plataforma líder en México que conecta Especialistas de Salud con Pacientes a través de nuestra página web y aplicaciones.

Somos una empresa de SaaS que brinda soluciones para digitalizar el sector salud. Hemos crecido a triple dígito durante los últimos 3 años y queremos crecer aún más para hacer la experiencia de la salud mas humana.

Descripción del empleo

Impulsar el crecimiento del negocio mediante la creación y ejecución de estrategias de generación de leads de alta calidad por medio de automatizaciones, optimizando continuamente las tácticas de marketing para construir un funnel de ventas sólido y eficiente. Su enfoque se centra en la identificación y calificación de leads, además de utilizar datos y análisis para mejorar el rendimiento y la eficacia de diversas iniciativas de marketing.

Gestión de flujos de lead nurturing: Implementación, análisis, optimización y restructuración de workflows orientados al nurturing de contactos a través de distintas etapas del funnel.
Experimentación en nuevos canales: testeo de canales alternativos online y offline como herramientas de generación de leads calificados.
Colaboración con equipos de marketing y sales operations para asegurar una transición correcta de leads a ventas.
Email marketing: creación de mensajes nuevos y optimización de mensajes existentes en campañas de correo electrónico para nutrir y mantener el engagement de los leads a lo largo del ciclo de ventas.
Implementar automatizaciones de marketing como chatbots, lead scoring, personalización de contenido, campañas por WhatsApp, etc

Requisitos

Licenciatura terminada (Marketing, Comunicaciones, afines)
Al menos 3 años de experiencia en puesto similar a: marketing specialist, marketing strategist, lead generation specialist, automation specialist
Certificaciones de Hubspot Marketing Hub y Excel avanzado
Herramientas de analítica como Looker Studio, Tableau, Google Analytics, etc
Competencias: Enfoque a resultados, proactividad y atención al detalle
Ingles Avanzado

Información adicional

Prestaciones de Ley + Superiores
22 días de vacaciones
Día de cumpleaños compensatorio
Gympass y Descuentos con Ticketmaster
Vales de despensa
Seguro de gastos médicos y seguro de vida
Plan de acciones de la compañía
Clases de ingles con costo preferencial.
Modalidad híbrida de Lunes a Viernes de 9:00 a 6:00 pm

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