- Set Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives
- Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation
- Own all country related x-category communication and implementation topics to maximize the brand voice, and ensure x-category opportunities are fully exploited.
- Drive the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF
- Monitor execution locally and in Country sub-units (where applicable) to gain insights to provide feedback to Market
- Generate a framework for performance to set clear expectations with the team
- Manage MWB for the country to ensure all implementations comply with approved plans following investment behind global priorities
- Brief and manage internal and/or external resources for creating locally needed category specific marketing tools Knowledge Skills and Abilities:
- Experienced in job and fully qualified/trained
- Combined broad theoretical and practical knowledge incl. company policies and practices Requisite Education and Experience / Minimum Qualifications:
- Economic/Business/ Administrative careers
- 5 years experience in visual merchandising
- Experience as Brand manager, brand activation
- English intermediate-advance
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Manager Brand Communication Training/Sportwear/Outdoors - MEXICO CITY, México - ADIDAS
Descripción
Purpose & Overall Relevance for the Organization:Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.
Key Responsibilities:
