- Develop new products meeting Latin consumer needs aesthetics business goals
- Create innovative formulas textures shades finishes adapted to Latin skin tones climates routines
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+Job summary · NPD Manager you will own creative technical strategic development of SARELLYS future product lines translating Latin beauty needs cultural insight bold creative vision into high-performing makeup accessories that resonate with our Gen Z audience across digital reta ...
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NPD Manager — Makeup - State of Mexico - SARELLY
Descripción
Transforming Beauty Needs into Bold Product Lines
Sarelly's NPD Manager drives the creative, technical, and strategic development of future product lines. This role translates Latin beauty needs, cultural insight, and bold creative vision into high-performing makeup and accessories that resonate with our Gen Z audience across digital, retail, and experiential channels.
Beyond product development, this role is deeply creative. In close partnership with the Chief Creative Officer , you will lead the ideation and execution of Sarelly's product campaigns — from concept development to photoshoots, video commercials, and PR moments.
About Sarelly
Sarelly is a fast-growing makeup brand for Hispanic Gen Z. We combine performance accessibility culture in our products launches that live as much through storytelling imagery as through excellence.
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