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    Programmatic Specialist - Xico, México - Melia´ Hotels & Resorts

    Melia´ Hotels & Resorts
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    Descripción
    MisiónResponsable de la gestión de las campañas en el canal de Programmatic Adv. para los segmentos de B2C y B2B, asegurando el cumplimiento de los objetivos de la compañía en base al input de negocio transmitido por los equipos de Media Plan & E-commerceFunciones Conocimiento y gestión de las plataformas digitales propias del canal Gestión de la agencia de medios y coordinación con el media plan establecido Aplicación de los action plans definidos para su ámbito de responsabilidad Ejecutar, optimizar y reportar las distintas acciones comerciales llevadas a cabo desde el canal Relación operativa con los partners del canal Gestión de adservers y herramientas de medición Identificar y compartir best practices entre canales, mercados y segmentosExperiênciaInglés AvanzadoExperiência en DSP principales: DV360, Xandr, The Trade Desk, Basis 2 añosExperiência en uso de Adservers: Google Campaign Manager, Adform 2 añosExperiência en manejo de plataformas de medición: Google Analytics2 añosExperiência uso de herramientas de reporting: Excel, Power BI, Dashboards 2 años

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