- Developing and executing mobile app acquisition campaigns across a variety of social marketing channels;
- Design and create visually appealing and culturally relevant ad campaigns that resonate with the Latin American audience, considering preferences and regional nuances;
- Continuously testing and experimenting on acquisition campaigns to drive cost-effective user growth;
- Analyzing user acquisition and engagement data to inform acquisition strategy and decision-making;
- Utilize advanced targeting options on social media platforms to reach specific demographics, interests, and behaviors in the Latin American market;
- Effectively manage advertising budgets, allocate resources strategically, and provide regular reporting on budget utilization and campaign performance;
- Continuously optimize ad copy and creative elements to improve engagement, click-through rates, and overall campaign performance;
- Working cross-functionally with product, engineering, and brand/creative teams to effectively drive paid social marketing strategy and outcomes;
- Conducting market and competitor research to identify new acquisition opportunities;
- Utilize analytics tools to analyze ad performance, generate insights, and make data-driven recommendations for improvement;
- Staying up to date with industry trends, especially in travel, and best practices in mobile app acquisition, algorithm changes, and competitor activities to adapt strategies accordingly.
- 3+ years of experience in managing mobile app acquisition campaigns at scale in performance-driven competitive verticals such as gaming, tech, travel, etc;
- Hands-on expertise on the Facebook ads stack (including Instagram) and TikTok ads stack. Well-versed with performance levers - audience, targeting, messaging, measurement, creative, budgeting, and bidding;
- Strong analytical skills and expertise in Analytics and MMP tools (e.g. Google Analytics, AppsFlyer, Adjust, etc.);
- Experience working in the digital advertising and mobile space, with experience in performance solutions, competitive landscape, and local markets;
- Strong creative skills with the ability to develop visually appealing and engaging ad content that aligns with the brand and resonates with the target audience;
- Fluency in Spanish and English, with impeccable verbal and written communication skills;
- Superior internal & external communication & cross-functional stakeholder management skills;
- Strong analytical skills to interpret social media analytics, identify trends, and make strategic decisions to enhance campaign performance;
- Understanding of Latin American consumer behavior and the ability to tailor ad campaigns to specific audience segments;
- Good time management with an eye for perfection & a strong operational background.
- Ad platform and Analytical platform certifications;
- Working knowledge of other social media platforms like Twitter, LinkedIn, etc;
- Prior experience in the tech, travel, or telecommunications industry;
- Knowledge of eSIM and GSMA-related technologies and services;
- Experience in coordinating paid social efforts with other digital marketing channels for integrated campaigns.
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Paid Social Specialist - México - Traveltechessentialist
Descripción
About Airalo
Alo Airalo is the world's first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 40+ countries and six continents. What glues us together is our commitment to changing the way you connect .
About you
We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.
About the Role
Position : Full-time / Employee
Location: Remote-first
Benefits: Employee Stock Options, Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits
As a Paid Social Specialist (LATAM), you will be responsible for guiding the strategy and development, and then executing our mobile app acquisition strategy across multiple markets on paid social channels.
Reporting to the Senior Growth Manager LATAM, you will lead an outcome-driven approach to app marketing and ensure that our paid acquisition efforts on social platforms are best in class. You will have a high bar for the quality of our paid social marketing efforts and drive the deep attention to detail needed to ensure our campaigns are set up well and optimized efficiently.
Responsibilities include but are not limited to:
Must-haves:
Good to have:
Usuarios de profesión Paid Social Specialist en Mexico City
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Andrés Marquina
Marketing Manager
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Diego Chi
Digital Marketing Specialist