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    Restaurants & Bars Marketing Manager - Mexico City, México - Marriott International, Inc.

    Marriott International, Inc.
    Marriott International, Inc. Mexico City, México

    hace 2 semanas

    marriott international, inc background
    De jornada completa
    Descripción

    JOB SUMMARY

    : The Restaurants + Bars Field MarketingManager is responsible for managing and maintaining on-going relationships with properties F&B and Marketing teams by acting as their specialized Field Marketing Account Manager for Restaurants + Bars. Provides hotel-specific strategic advisory support and execution. Focusing on an individual Restaurant + Bar outlet, the Account Manager is responsible of building a digital marketing plan, that maximizes R+B digital presence and drives more R+B revenue. Works closely with the Field Marketing team, Marriott Digital Services Media team and CALA regional F&B Marketing leadership. The Account Manager is responsible of not only managing the Digital Marketing plan for the outlet and the budget assigned to R+B Marketing but also is responsible of setting goals and identifying key targeting for each individual channel. Partners with vendors, agencies, and Marriott Caribbean & Latin America Continent teams to deliver services to support marketing objectives of specific outlets. Coordinates closely with hotel teams, regional stakeholders, and hotel field marketing services.
  • Bachelor's degree required. College (University) degree in marketing, hospitality management, or related field - preferred
  • Postgraduate or master's degree in marketing or equivalent preferred
  • 2+ years of experience in equivalent position – Food & Beverage experience preferred.
  • 1+ years managerial experience - preferred
  • Prior experience in the field of marketing or marketing services support, hotel experience, digital marketing, restaurant/bar marketing, and social media experience preferred.
  • Demonstrated ability to balance the interests and demands of multiple stakeholders.
  • Demonstrated ability to work independently.
  • International working experience strongly preferred.
  • Fluency of English and Spanish required – Portuguese a plus.

    • The following are specific responsibilities and contributions critical to the successful performance of the position:

  • Develop a thorough understanding of the Restaurants + Bars business (R+B operations, industry drivers, challenges, competitors, outlet's position in the local marketplace) and cutting-edge R+B marketing trends available in CALA to identify opportunities for growth.
  • By partnering with the Sr. Manager, Food & Beverage Marketing in CALA; develops an understanding of the R+B marketing strategies and build an application for the Caribbean & Latin American outlets and its consumers.
  • Ensure thorough understanding of each R+B outlet's brand voice and targeted consumer to ensure meeting the marketing needs.
  • Uncover & investigate local CALA R+B marketing partners, agencies & channels to validate opportunity to drive success for local outlets.
  • Create and pull through new R+B targeted marketing programs/services to ensure successful, and brand appropriate local implementation.
  • Provides marketing budget guidance to on-property R+B outlet leadership.
  • Work with COEs Social, PR, Digital) to execute key digital marketing activities and to refine offerings specific to R+B.
  • Serve as the primary point of contact for a collection of property's R+B outlets specific Field Marketing needs.
  • Understand R+B stakeholder expectations to develop effective marketing solutions that meet the expectations and create value for both stakeholders and Marriott International.
  • Designs customized annual outlet marketing plans for each assigned R+B outlet based on their specified budget, including setting key marketing goals, and identifying key local and targeted marketing channels to be utilized to reach goals.
  • Communicate with on-property R+B leadership to get input throughout marketing planning process.
  • Manage coordinators and any other Field support personnel, as assigned, and ensure quality of work.
  • Create strategic R+B marketing plans and actions based on forecast and need.
  • Develop and share reporting showing a quantitative view on how various channels/activities support business objectives based on data/learnings anticipated goal to each KPI per channel) and set goals/targets.
  • Determine KPIs and specific goals for each marketing tactic, monitor progress against those goals and provide reports and information about progress.
  • Update plans as needed based on performance, forecast, and budget.
  • Educate F&B and BMD Leadership Team about strategy, best practices, and policies/procedures to ensure alignment.
  • Educate GMs/owners on R+B marketing topics and trends.
  • Identify opportunities for expanding services for a given R&B outlet, share value of expanded services with property leadership and budget requirement.
  • Respond to ad-hoc R+B Marketing requests.

    • MANAGEMENT COMPETENCIES

    Leadership

  • Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
  • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

    • Managing Execution

  • Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively acts and goes beyond what is required.
  • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

    • Building Relationships

  • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company's service standards.
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

    • Generating Talent and Organizational Capability

  • Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.
  • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

    • Learning and Applying Professional Expertise

  • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
  • Business Acumen - Understands and utilizes business information to manage everyday operations.
  • Technical Acumen – Understands and utilizes professional skills and knowledge in a specific functional area to conduct. Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. Devising Sales Approaches and Solutions - Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales solutions that appropriately consider available facts, constraints, competitive circumstances, and probable consequences. Sales Ability: Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients. Supporting Sales Implementations - Supporting customers during the implementation of sales contracts; seeking and taking appropriate actions on customer feedback; taking responsibility for customer satisfaction and loyalty. Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers' business strengths, weaknesses, and key issues that can inform sales strategies and plans.

    • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

  • Basic Computer Skills - Uses basic computer hardware and software personal computers, word processing software, Internet browsers, etc.).
  • Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
  • Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
  • Writing - Communicates effectively in writing as appropriate for the needs of the audience.
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