- Develop brand identity systems and packaging design for local or specified regional brands (where LATAM takes the lead).
- Support the development of brand identity systems and pack design for global brands when necessary;
- Create design strategies that resonate with consumers/shoppers, to boost transactions and consumer interest on both physical and digital shelves;
- Apply analytical and creative thinking to reinforce the influence of iconic brands through visual identity systems and packaging;
- Ensure visual identity systems include clear guidelines, ample modularity, and detailed instructions for seamless application across all brand interactions;
- Suggest genuine, exclusive, and innovative pack design solutions to set apart and fortify the brand on physical and digital shelves;
- Collaborate with other stakeholders to brainstorm how to implement visual identity systems throughout the consumer journey and shopper paths (both online and offline), creating coherent and memorable experiences;
- Draft a design brief and guide the design direction with external agencies to develop remarkable VIS and packaging solutions, tailored for maximum effectiveness across variations and SKUs.
- Extensive Creative Development and Design Experience;
- Direct experience in logo design, graphics, packaging, art direction, and branding;
- Preferably with experience working directly with design agencies;
- Experience in content development is a plus;
- Experience in collaborating with cross-functional and cross-geographical teams is advantageous.
- Ability to spearhead brand VIS and packaging development;
- Solid grasp of Brand XP Design and the role of VIS;
- Proficiency in collaborating with various external partners (e.g., creative agencies, graphic design agencies, packaging production companies, printing firms);
- Capability in design thinking;
- Aptitude for working in Agile cross-functional teams.
- Frequent interaction with OU Brand XP Consistency Design Lead, OU IMX Lead, Global Design Lead, OU IMX Team, XP Design, and VIS and Packaging leads in other OUs;
- Ongoing engagement with external parties, particularly design agencies.
- VIS development;
- Creative strategy;
- Packaging design;
- Engagement of consumers and shoppers;
- Creative development;
- Agile methodologies;
- Managing agencies;
- Styling and photography;
- Creative Cloud apps (Illustrator & Photoshop);
- UX/UI.
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