- Support the development and implementation of an ABM strategy to support account-based selling.
- Partner with internal teams to execute targeted account-based marketing campaigns.
- Creatively problem-solve as needed to ensure smooth and timely program execution.
- Own tasks and deliverables (big and small) needed to develop and implement marketing programs.
- Keep up-to-date with industry trends and emerging ABM best practices to drive innovation in your campaigns.
- Orchestrate the development of integrated channel initiatives and tactics including paid digital, paid social, nurture, email and events.
- Continuously analyze and optimize campaigns based on data-driven insights.
- Measure and report on the performance of ABM campaigns and make recommendations for future improvements.
- Track lead flow to ensure the appropriate sales channels are following up on marketing on time.
- Communicate and educate the sales team regarding new and planned marketing activities, including global, regional, and local programs.
- Bachelor's degree in marketing or a related field.
- 3+ years of experience in the ABM space or demand generation for cloud-based software and/or business service providers.
- Creative, customer-first mindset that prioritizes creating memorable experiences for our customer base.
- Self-starter that can motivate and drive collaboration across teams.
- Team player with the ability to foster strong relationships across multiple levels and functions within the organization – including working closely with marketing, sales, product, and operations teams to succeed and grow.
- Skilled at learning and leveraging new tools, processes, and systems (e.g. 6Sense, Workfront, and Anaplan).
- Excellent communication skills, both written and verbal.
- Proficient in Microsoft Office suite.
- Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
- Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
- Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Day Off; Headspace app subscription, and employee incentive programs; resources for mental, physical, and financial wellbeing
- Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
- Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact
- Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
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Marketer, Campaign Activation ABM - Ciudad de México - Thomson Reuters
Descripción
Marketer, Campaign Activation ABM
Are you passionate about the chance to bring your experience to a world- class company that is market-leading for both content and technology? If yes, we are looking for you
Join our team Thomson Reuters is seeking a highly motivated individual to join the team as a Marketer, Account Based Marketing (ABM). In this role, you will be responsible for building marketing campaigns that engage and accelerate the sales pipeline of specific, targeted accounts and contacts.
The successful candidate will have a passion for creating memorable experiences and a creative, customer-first mindset that prioritizes creating best-in-class customer experiences. This position requires strong project management skills and the ability to thrive in a fast-paced environment. You will work closely with stakeholders to develop and execute marketing programs that deliver superior experiences for the customer.
About the Role
In this opportunity as a Marketer, Campaign Activation ABM , you will:
About You
You're a fit for this role if your background includes:
To apply, please upload your updated resume in English.
Location: CDMX
What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to yourpersonal and professional growth through:
#LI-EG1
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
More information about Thomson Reuters can be found on .
