- Generar estrategias digitales de valor para poder incrementar el Engagement
- Asegurar el funcionamiento correcto de la plataforma para la operación, en conjunto con todas las áreas involucradas (IT, proveedor, Trade marketing, Supply, etc)
- Asegurar el cumplimiento de los KPI ́s (CCC, Dropsize, F.C, etc.)
- Contribuir al fortalecimiento de relación comercial con los clientes mediante el envío de campañas y contar con el resultado de experiencia de estas (Delivery Rate, Response Rate y Conversion Rate)
- Analizar la data y el impacto que se tuvieron de las estrategias creadas para validar su efectividad
- Digitalización de los clientes y retención de la base
- Con experiencia de 2 – 5 años en trade marketing, canales digitales, manejo de herramientas de redes sociales (Google Analytics o Meta Business Platform)
- Licenciatura concluida marketing, comunicación, administración o afin
- Paquetería Office: Excel, Power Point, Word – Nivel Avanzado
- Google Analytics / Meta Business – Nivel Intermedio
- Nivel de Inglés: Intermedio Avanzado
- Conocimiento deseable en el área de consumo masivo, en el canal de detalle
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Trade Marketing Digital Innovation - Mexico City, México - Nestlé
Descripción
Position Snapshot
Desarrollar y coordinar la ejecución de activaciones para el canal de NCDT y generar estrategias digitales para incrementar el Engagement.
Position Summary
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