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Miguel Hidalgo

    E-Commerce Marketing Sr. Coordinator - Miguel Hidalgo, México - PepsiCo

    PepsiCo
    PepsiCo Miguel Hidalgo, México

    hace 1 semana

    PepsiCo background
    De jornada completa
    Descripción
    Overview

    We Are PepsiCo Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

    Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

    A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.Know more: PepsiCoJobs Join PepsiCo, dare for better.

    Responsibilities

    The Opportunity:

    The E-Commerce Marketing Coordinator, serving as the Brand and Ecommerce Alignment Specialist, is a pivotal member of the Consumer Engagement & Data team. This role focuses on fostering collaboration between the brand managers, e-commerce team, and sales team to ensure seamless alignment. Unlike a traditional project leader, this position acts as an enabler, creating spaces for effective communication and coordination. The Ecommerce Coordinator also plays a key role in integrating retail media into brand media plans, requiring interaction with Gamesa's media team. This individual will have a track record of successfully aligning the team in order to have great SEM and SEO strategies to maximize results (sales and ROAS). S/he will also need to be nimble, creative, influential and collaborative to evolve and push the business forward.

    Your Impact:

    As E-Commerce Marketing Sr. Coordinator - Gamesa your responsibilities would consist of

  • Facilitate Alignment:
  • Lead the alignment between brand managers, e-commerce team, and sales team.
  • Foster a collaborative environment to address BU priorities and challenges.
  • Act as a liaison, ensuring smooth communication between teams.
  • Retail Media Integration:
  • Collaborate with the media team to incorporate retail media strategies into brand plans.
  • Support the inclusion of retailer (retail media) initiatives in brand media plans.
  • Connect with the Gamesa media team to ensure cohesive strategies.
  • Strategic Support:
  • Provide support in the development of brand-building strategies from an e-comm perspective.
  • Assist in executing Ecomm big bets and brand program key initiatives.
  • Define KPIs and monitor results, contributing to strategic decision-making.
  • Cross-Functional Collaboration:
  • Collaborate with cross-functional teams, including Latam / US-HBU E-commerce, Marketing, and E-commerce sales.
  • Elevate strategies and plans through effective communication and collaboration.
    • Qualifications

    Who Are We Looking For?

    Education

  • Bachelor's degree in Marketing, Business, or related field.

    • Experience

  • Fluent in English and Spanish.
  • Experience in working with Agile Methodology is a plus.
  • Expertise in SEO and SEM.
  • Understanding of digital media and the e-commerce ecosystem.
  • Decision-making and problem-solving oriented.
  • Analytical and numerical thinking.
  • Strong problem-solving skills.
  • Resourceful and innovative.
  • Strong interpersonal skills for cross-functional team collaboration.
  • Continuous seeker of opportunities and improvements.
  • Experience in digital commerce/e-commerce.
  • Familiarity with FMCG (Fast-Moving Consumer Goods) is advantageous.
  • Knowledge of web measurement technologies. (Criteo, or similar)
  • Strong project management skills.
  • Collaboration and experience working with cross-functional teams.
  • Advanced proficiency in Excel and PowerPoint.
  • Familiarity with dashboarding solutions is a plus.
  • Desirable - background in brand building or brand management.

    • If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

    What can you expect from us:

  • Opportunities to learn and develop every day through a wide range of programs.
  • Internal digital platforms that promote self-learning.
  • Development programs according to Leadership skills.
  • Specialized training according to the role.
  • Learning experiences with internal and external providers.
  • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
  • Financial wellness programs that will help you reach your goals in all stages of life.
  • A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
  • And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

    • We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

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