- Conduct thorough market research to uncover industry trends, opportunities, and threats.
- Evaluate competitor strategies, pricing, and product positioning to inform market dynamics.
- Utilize data analytics tools to decipher consumer behavior and segmentation insights.
- Devise and implement trade promotion strategies to boost sales and brand visibility.
- Collaborate with sales teams to tailor marketing programs aligned with retailer goals.
- Assess promotion effectiveness using KPIs such as sales lift and ROI.
- Segment distribution channels based on demographics and preferences.
- Recommend channel-specific tactics to optimize engagement and reach.
- Continuously refine strategies based on channel performance.
- Partner with marketing and design teams to develop captivating merchandising materials.
- Ensure consistent branding across all retail touchpoints.
- Guide POS placement and visual merchandising to enhance product visibility.
- Work with finance and sales teams to develop accurate forecasts and budgets.
- Monitor budget utilization and identify cost-saving opportunities.
- Provide market insights to product development teams for new launches.
- Align trade marketing initiatives with sales and broader marketing campaigns.
- Generate reports to communicate key metrics and insights.
- Conduct post-promotion analysis to refine future strategies.
- Bachelor's degree in Marketing, Business Administration, or related field. Minimum education High School Diploma
- 3+ years in trade marketing or related roles within consumer goods or retail.
- Proficiency in data analysis tools like Excel, Tableau, or SAS.
- Flexibility for occasional travel (5% on average)
- Strong work ethic, adaptability, and problem-solving skills.
- Ability to work collaboratively in a fast-paced environment.
- Meticulous attention to detail.
-
Marketing Data Analyst
Encontrado en: Talent MX C2 - hace 4 días
Totum Talent San Pedro Garza García, México De jornada completaEn Totum Talent buscamos talento como Marketing Data Analyst para Consultoria de Recursos Humanos ubicada en San Pedro Garza García, Nuevo León. · Tu misión será desarrollar e implementar estrategias de marketing y comunicación para promover y posicionar los servicios de Totum Ta ...
-
Marketing Data Analyst
Encontrado en: Talent PL Premium - hace 4 días
Aptiv Monterrey, México De jornada completaAptiv focuses on addressing the future needs of the auto industry through improved safety, electrification, and new mobility solutions. We are now uniquely positioned as the leading global technology company serving both the traditional automotive and new mobility markets. · We a ...
-
Trade Marketing Analyst
Encontrado en: Talent MX C2 - hace 17 horas
Harley-Davidson Monterrey, MéxicoAuto req ID: 23280 · Title: Trade Marketing Analyst (Remote) · Job Function: Marketing · Location: MONTERREY · Additional Location: · Company: Harley-Davidson Motor Company · Full or Part-Time: Full Time · At Harley-Davidson, we are building more than machines. It's our p ...
-
Associate Marketing Operations Analyst
Encontrado en: Buscojobs MX C2 - hace 2 días
Epicor Monterrey, México**General information**:- Office (s)- Monterrey, MEX- Date Published- Wednesday, April 3, 2024- Country- Mexico- Job ID Function- Marketing- Recruiter- Garcia, Elizabeth**Description & Requirements**:**The Job**:**What you will be doing**:- Create SFDC leads.- Manage large databa ...
-
Change Management
Encontrado en: Buscojobs MX C2 - hace 3 días
Neoris Monterrey, México**Change Management**:**Date**:Nov 14, 2023**Location**: MONTERREY, MX**Company**:NEORISEn **NEORIS**, acelerador digital que ayuda a las compañías a entrar en el futuro, estamos en búsqueda de Change Management ,**Principales Responsabilidades**:- Conocimiento de metodologías de ...
-
Tester Analyst
Encontrado en: Buscojobs MX C2 - hace 5 días
Neoris Monterrey, México**TESTER ANALYST**:**Date**:Jul 21, 2023**Location**: MONTERREY, MX**Company**:NEORISEn **NEORIS**, acelerador digital que ayuda a las compañías a entrar en el futuro, estamos en búsqueda de Tester Analyst ,**Skills**:Buscamos un colaborador dinámico, con muchas ganas de aprender ...
-
Analyst Tester
Encontrado en: Buscojobs MX C2 - hace 5 días
Neoris Monterrey, México**Analyst Tester**:**Date**:Jun 20, 2023**Location**: MONTERREY, MX**Company**:NEORIS**INTRODUCCIÓN**:Actualmente en NEORIS estamos buscando Tester. Buscamos a un consultor dinámico(a), con deseos de aprendizaje y proactivo. En NEORIS estamos viviendo una Transformación Digital y ...
-
Sr. Marketing Specialist
Encontrado en: Buscojobs BR C2 - hace 5 días
Jules Monterrey, MéxicoHi there We are Jules and our client is looking for a Sr. Marketing Analyst Our client helps CEOs, founders, and real estate teams build faster, better, and more sustainably. They are looking for a Sr. Marketing Specialist whose expertise lies not just in understanding the market ...
-
Sr. Marketing Specialist
Encontrado en: Buscojobs MX C2 - hace 1 día
Jules Monterrey, MéxicoHi there We are Jules and our client is looking for a Sr. Marketing Analyst Our client helps CEOs, founders, and real estate teams build faster, better, and more sustainably. · They are looking for a Sr. Marketing Specialist whose expertise lies not just in understanding the mar ...
-
Work From Home Compensations Analyst
Encontrado en: Buscojobs MX C2 - hace 19 horas
Bairesdev Llc Monterrey, MéxicoAt BairesDev, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on ...
-
Business Analyst
Encontrado en: Buscojobs MX C2 - hace 5 días
Axented Monterrey, MéxicoWe are looking for a Business Analyst who will be in charge of comprehending the constraints, business regulations, and workings of our product to properly explain it to customers and potential customers and to relay requirements to the technical departments. Assist in addressing ...
-
Business Analyst
Encontrado en: Buscojobs MX C2 - hace 5 días
Axented Monterrey, MéxicoWe are looking for a Business Analyst who will be in charge of comprehending the constraints, business regulations, and workings of our product to properly explain it to customers and potential customers and to relay requirements to the technical departments. Assist in addressing ...
-
Senior Credit Analyst
Encontrado en: Buscojobs MX C2 - hace 5 días
GM Financial Monterrey, MéxicoWhy GMF? · GM Financial International Operations conducts business in Latin America and China. International Operations offers a wide range of wholesale and retail automotive financing products to dealers and their customers. The strength of the international business lies in i ...
-
Sales Analyst Iii
Encontrado en: Buscojobs MX C2 - hace 5 días
The Manitowoc Company Monterrey, MéxicoHave you been looking for the chance to use your expertise to make a real difference in an organization? Manitowoc Cranes* is seeking a **Sales Analyst III **to join our team**In this role, you'll be responsible for assist to maintain the administration of each sale in the Mexico ...
-
Buyer
Encontrado en: Buscojobs MX C2 - hace 5 días
S2S Soft Llc Monterrey, México**About The Role**:The Sourcing & Materials analyst is responsible to support the NPI team - New Product Introduction - by ensuring critical tool components are procurement competitive and delivered on time based off aggressive schedule. The role is of significant importance as i ...
-
Comprador
Encontrado en: Buscojobs MX C2 - hace 19 horas
S2Ssoft Monterrey, México**About The Role**:The Sourcing & Materials analyst is responsible to support the NPI team - New Product Introduction - by ensuring critical tool components are procurement competitive and delivered on time based off aggressive schedule. The role is of significant importance as i ...
-
Buyer Planner
Encontrado en: Buscojobs MX C2 - hace 5 días
S2S Soft Llc Monterrey, México**About The Role**:The Sourcing & Materials analyst is responsible to support the NPI team - New Product Introduction - by ensuring critical tool components are procurement competitive and delivered on time based off aggressive schedule. The role is of significant importance as i ...
-
Customer Experience Manager
Encontrado en: Buscojobs MX C2 - hace 5 días
Charger Logistics Monterrey, MéxicoWe're proud to say we've been named one of "Super Empresas Expansión 2023 Top Companies. Charger logistics Inc. is a world- class asset-based carrier with locations across North America. With over 20 years of experience providing the best logistics solutions, Charger logistics ha ...
-
Logistics Account Coordinator
Encontrado en: Buscojobs MX C2 - hace 5 días
Charger Logistics Monterrey, MéxicoWe're proud to say we've been named one of "Super Empresas Expansión 2023 Top Companies. Description · Charger logistics Inc. is a world- class asset-based carrier with locations across North America. With over 20 years of experience providing the best logistics solutions, Charge ...
-
Sr Power Bi
Encontrado en: Buscojobs MX C2 - hace 3 días
Neoris Monterrey, México**SR POWER BI**:**Date**:Nov 13, 2023**Location**: MONTERREY, MX**Company**:NEORISWe are **NEORIS** **As a digital accelerator we help companies step into the future Currently we are looking for a SR POWER BI.**Principales Responsabilidades**:**Requirements**:- Intermediate to ad ...
Trade Marketing Analyst - Monterrey, México - Harley-Davidson Motor Company
Descripción
Auto req ID: 23280
Title: Trade Marketing Analyst (Remote)
Job Function: Marketing
Location: MONTERREY
Additional Location:
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time
At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?
Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus.
From Mexico to Singapore and many places in between, our employees are essential to our success. Our efforts are concentrated on the highest priority markets, primarily North America, Mexico, Europe and parts of Asia Pacific. We have concentrated our resources in-market for maximum impact in line with our future strategy. Our regional offices and in-market teams have the freedom within a clearly defined framework to make decisions to drive their business. In-market teams are agile and equipped to understand consumer needs, provide focused attention to dealers, and respond more quickly to local market conditions.
Job Summary
We're seeking a Trade Marketing Analyst to bridge the gap between B2C marketing and sales teams. This pivotal role demands a blend of marketing expertise and sales-driven focus to enhance short-term performance. As part of our dynamic team, you'll craft and execute trade marketing strategies to elevate brand visibility, market share, and profitability.
Job Responsibilities
Market Analysis:
Trade Promotion Planning:
Channel Strategy Development:
Merchandising and POS Materials:
Forecasting and Budget Management:
Cross-Functional Collaboration:
Performance Reporting and Analysis:
Job Requirements
Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.
We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson ().
Direct Reports: No
Travel Required: 0 - 10%
Visa Sponsorship: This position is not eligible for visa sponsorship
Relocation: This position is not eligible for relocation assistance