Trabajos
>
Monterrey

    Trade Marketing Analyst - Monterrey, México - Harley-Davidson

    Harley-Davidson
    Harley-Davidson Monterrey, México

    hace 1 día

    Default job background
    Descripción

    Auto req ID: 23280
    Title: Trade Marketing Analyst (Remote)
    Job Function: Marketing
    Location: MONTERREY
    Additional Location:
    Company: Harley-Davidson Motor Company
    Full or Part-Time: Full Time

    At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

    Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus.

    From Mexico to Singapore and many places in between, our employees are essential to our success. Our efforts are concentrated on the highest priority markets, primarily North America, Mexico, Europe and parts of Asia Pacific. We have concentrated our resources in-market for maximum impact in line with our future strategy. Our regional offices and in-market teams have the freedom within a clearly defined framework to make decisions to drive their business. In-market teams are agile and equipped to understand consumer needs, provide focused attention to dealers, and respond more quickly to local market conditions.

    Job Summary

    We're seeking a Trade Marketing Analyst to bridge the gap between B2C marketing and sales teams. This pivotal role demands a blend of marketing expertise and sales-driven focus to enhance short-term performance. As part of our dynamic team, you'll craft and execute trade marketing strategies to elevate brand visibility, market share, and profitability.

    Job Responsibilities

    Market Analysis:

    • Conduct thorough market research to uncover industry trends, opportunities, and threats.
    • Evaluate competitor strategies, pricing, and product positioning to inform market dynamics.
    • Utilize data analytics tools to decipher consumer behavior and segmentation insights.

    Trade Promotion Planning:

    • Devise and implement trade promotion strategies to boost sales and brand visibility.
    • Collaborate with sales teams to tailor marketing programs aligned with retailer goals.
    • Assess promotion effectiveness using KPIs such as sales lift and ROI.

    Channel Strategy Development:

    • Segment distribution channels based on demographics and preferences.
    • Recommend channel-specific tactics to optimize engagement and reach.
    • Continuously refine strategies based on channel performance.

    Merchandising and POS Materials:

    • Partner with marketing and design teams to develop captivating merchandising materials.
    • Ensure consistent branding across all retail touchpoints.
    • Guide POS placement and visual merchandising to enhance product visibility.

    Forecasting and Budget Management:

    • Work with finance and sales teams to develop accurate forecasts and budgets.
    • Monitor budget utilization and identify cost-saving opportunities.

    Cross-Functional Collaboration:

    • Provide market insights to product development teams for new launches.
    • Align trade marketing initiatives with sales and broader marketing campaigns.

    Performance Reporting and Analysis:

    • Generate reports to communicate key metrics and insights.
    • Conduct post-promotion analysis to refine future strategies.

    Job Requirements

    • Bachelor's degree in Marketing, Business Administration, or related field. Minimum education High School Diploma
    • 3+ years in trade marketing or related roles within consumer goods or retail.
    • Proficiency in data analysis tools like Excel, Tableau, or SAS.
    • Flexibility for occasional travel (5% on average)
    • Strong work ethic, adaptability, and problem-solving skills.
    • Ability to work collaboratively in a fast-paced environment.
    • Meticulous attention to detail.

    Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

    We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson (here).

    Direct Reports: No
    Travel Required: 0 - 10%
    Visa Sponsorship: This position is not eligible for visa sponsorship
    Relocation: This position is not eligible for relocation assistance

  • Envia

    Growth Marketing Analyst

    hace 4 días

    Envia Monterrey, México

    **We offer**: · - Base salary $17,000.00-$18,000.00. · - Direct contracting with our company. · - Paid training. · - Law benefits. · - Hours Monday to Friday from 09:00 a.m. to 06:00 p.m. · - Working area: El Obispado, Monterrey, N.L. · - Courses for professional development. · - ...

  • British American Tobacco

    Marketing Materials Analyst

    hace 9 horas

    British American Tobacco Monterrey, México

    **BAT IS LOOKING FOR A MARKETING MATERIAL ANALYST** · **FUNCTION**:Trade Marketing Operations · **CITY & COUNTRY**:Monterrey, Nuevo León México. · The Marketing Materials analyst role is responsible for supporting Planning & Deployment (P&D) with the creation and deployment of ma ...

  • MSIGHTS

    Marketing Data Analyst

    hace 3 días

    MSIGHTS Monterrey, México

    **Company Overiew** · **Responsibilities** · - Develop, operate and provide maintenance on tools to access/download data from different sources. · - Develop a complete understanding of all different data sources that feed the MSIGHTS platform. · - Proactively work with technology ...

  • GM Financial

    Treasury & Debt Capital Markets Sr. Analyst

    hace 1 día

    GM Financial Monterrey, México

    Why GMF?: · GM Financial International Operations conducts business in Latin America and China. International Operations offers a wide range of wholesale and retail automotive financing products to dealers and their customers. The strength of the international business lies in it ...

  • Totum Talent

    Marketing Data Analyst

    hace 21 minutos

    Totum Talent San Pedro Garza García, México De jornada completa

    En Totum Talent buscamos talento como Marketing Data Analyst para Consultoria de Recursos Humanos ubicada en San Pedro Garza García, Nuevo León. · Tu misión será desarrollar e implementar estrategias de marketing y comunicación para promover y posicionar los servicios de Totum Ta ...

  • Aptiv

    Marketing Data Analyst

    hace 8 horas

    Aptiv Monterrey, México De jornada completa

    Aptiv focuses on addressing the future needs of the auto industry through improved safety, electrification, and new mobility solutions. We are now uniquely positioned as the leading global technology company serving both the traditional automotive and new mobility markets. · We a ...

  • Harley-Davidson Motor Company

    Trade Marketing Analyst

    hace 21 minutos

    Harley-Davidson Motor Company Monterrey, México De jornada completa

    Auto req ID: 23280 · Title: Trade Marketing Analyst (Remote) · Job Function: Marketing · Location: MONTERREY · Additional Location: · Company: Harley-Davidson Motor Company · Full or Part-Time: Full Time · At Harley-Davidson, we are building more than machines. It's our p ...

  • Epicor

    Associate Marketing Operations Analyst

    hace 3 días

    Epicor Monterrey, México

    **General information**:- Office (s)- Monterrey, MEX- Date Published- Wednesday, April 3, 2024- Country- Mexico- Job ID Function- Marketing- Recruiter- Garcia, Elizabeth**Description & Requirements**:**The Job**:**What you will be doing**:- Create SFDC leads.- Manage large databa ...

  • Neoris

    Business Analyst

    hace 2 días

    Neoris Monterrey, México

    **Business Analyst**: · **Date**:Feb 16, 2023 · **Location**: MONTERREY, MX · **Company**:NEORIS · En **NEORIS**, acelerador digital que ayuda a las compañías a entrar en el futuro, estamos en búsqueda de Business Analyst , · **Requerimientos**: · - Esquema híbrido en Monterrey. ...

  • British American Tobacco

    Brand Analyst

    hace 3 días

    British American Tobacco Monterrey, México

    **BAT MEXICO ESTÁ BUSCANDO UN MARKETING ANALYST** · **NIVEL DE SENIORIDAD**:Entry level · **FUNCIÓN**: Marketing · **UBICACIÓN: Monterrey, Mexico** · **PROPÓSITO DE LA POSICIÓN** · Esta posición pertenece al departamento de Marketing. · **Reporta a**:Brand Manager · **Foco Geográ ...

  • Neoris

    Tester Analyst

    hace 1 día

    Neoris Monterrey, México

    **Tester Analyst**: · **Date**:Jun 8, 2023 · **Location**: MONTERREY, MX · **Company**:NEORIS · En **NEORIS**, acelerador digital que ayuda a las compañías a entrar en el futuro, estamos en búsqueda de Tester Analyst , · **Requisitos**: · - Ing. en sistemas o carrera afín · - 1 a ...

  • Neoris

    Analyst Tester

    hace 4 días

    Neoris Monterrey, México

    **Analyst Tester**: · **Date**:Aug 28, 2023 · **Location**: MONTERREY, MX · **Company**:NEORIS · En **NEORIS**, acelerador digital que ayuda a las compañías a entrar en el futuro, estamos en búsqueda de Analyst Tester , · **Principales Responsabilidades**: · - Análisis de Documen ...

  • Neoris

    Data Analyst

    hace 2 días

    Neoris Monterrey, México

    **Data Analyst**: · **Date**:Mar 15, 2023 · **Location**: MONTERREY, MX · **Company**:NEORIS · En **NEORIS**, acelerador digital que ayuda a las compañías a entrar en el futuro, estamos en búsqueda de Data Analyst , · **Principales Responsabilidades**: · - Contacto con el negocio ...

  • Kostik

    Trafficker Digital

    hace 9 horas

    Kostik Monterrey, México

    **Vacante para la empresa Kostik en Monterrey, Nuevo León**: · **Trafficker Digital/ Media Buyer**con experiência en la implementación, operación, análisis de performance de las pautas digitales y conocimiento en Facebook Ads, Google Ads para empresa dedicada a implementar campañ ...

  • GM Financial

    Treasury & Debt Capital Markets Sr. Analyst

    hace 20 minutos

    GM Financial Monterrey, México

    Why GMF? · GM Financial International Operations conducts business in Latin America and China. International Operations offers a wide range of wholesale and retail automotive financing products to dealers and their customers. The strength of the international business lies in i ...

  • Training Talent

    Desarrollador BI Datorama Salesforce Remoto

    hace 4 días

    Training Talent Monterrey, México

    **Vacante para la empresa Training Talent en Monterrey, Nuevo León**: · Capacitación y certificaciones constantes, ambiente relajado, trabajo por objetivos, estabilidad laboral; somos una consultora especializada en soluciones de Big Data y Analítica Mundial, buscamos para nuestr ...

  • Kostik

    Trafficker Digital

    hace 9 horas

    Kostik Monterrey, México

    **Vacante para la empresa Kostik en Monterrey, Nuevo León**: · Buscamos**TRAFFICKER DIGITAL / MEDIA BUYER**con experiência en la implementación, operación, análisis de performance de las pautas digitales y conocimiento en Facebook Ads, Google Ads para empresa dedicada a implement ...

  • Kostik

    Trafficker Digital

    hace 3 días

    Kostik Monterrey, México

    **Vacante para la empresa Kostik en Monterrey, Nuevo León**: · Buscamos**TRAFFICKER DIGITAL / MEDIA BUYER**con experiência en la implementación, operación, análisis de performance de las pautas digitales y conocimiento en Facebook Ads, Google Ads para empresa dedicada a implement ...

  • Fitch Ratings

    Us Corporates

    hace 3 días

    Fitch Ratings Monterrey, México

    US Corporates - Credit Analyst, Utilities & Midstream - Mexico · **Requisition ID**:45894**Business Unit**:Fitch Ratings**Category**:Credit Analysis & Research**Location**:Monterrey, MX**Date Posted**:Aug 1, 2023- At Fitch, we have an open culture where employees are able to exch ...

  • Fitch Ratings

    Us Corporates

    hace 3 días

    Fitch Ratings Monterrey, México

    US Corporates - Analyst, Technology, Media, Telecommunications - Mexico · **Requisition ID**:45824**Business Unit**:Fitch Ratings**Category**:Credit Analysis & Research**Location**:Monterrey, MX**Date Posted**:Jul 10, 2023- At Fitch, we have an open culture where employees are ab ...