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    Marketing Analyst - Guadalajara, México - Ingredion Incorporated (Corporate)

    Ingredion Incorporated (Corporate)
    Ingredion Incorporated (Corporate) Guadalajara, México

    hace 6 días

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    De jornada completa
    Descripción

    TITLE: Marketing Analyst, Global G2M Enablement & Design

    LOCATION: Mexico (ECoE)

    REPORTS TO: Global G2M Enablement Manager

    Company Background:

    Ingredion is a global Fortune 500 provider of ingredient solutions that touch millions of lives, every day. With over 19,000 customers in 120 countries, we create solutions that help nourish, comfort, and delight people all over the world. We are proud to source our strength from nature. That's why we're growing sustainably, with an industry-leading product portfolio that includes plant-based proteins, sugar alternatives and clean and simple ingredients that deliver on changing consumer needs while protecting our planet. Although we are best known for our food ingredients, we are much more than a food business. We co-create bespoke solutions with our customers; from cosmetics and beauty, to paper and textiles, to pharmaceuticals, driven by relentless curiosity. We make it our business to anticipate industry trends, and to bring together the potential of people, nature and technology to make life better.

    We don't just make ingredients. We create possibilities. Be What's Next with us.

    The Marketing Analyst , Global G2M Enablement & Design will support the G2M Enablement function and provide the "go to-market" (G2M) teams with information (as in data to evaluate trends, messaging, targeting and qualification criteria), content (such as sales guides and one-pagers) and tools (like ROI calculators and solution configurators) needed to help them sell more effectively. In addition, this person will have expertise in content design to leverage the right tools/technology in creating branded assets for the G2M teams. In essence, it involves providing the sales and broader G2M team what they need to successfully engage a buyer and / or technical counterpart throughout the buyer journey. This role will be critical in translating key data, insights and messaging into materials and assets to engage customers. The person in this position will act as an integrator between marketing, sales and technical to "make buying easy." In addition, this role will develop and drive G2M Enablement best practices across the organization.

    Working in close collaboration with the Marketing Communication / Branding and Digital Communication Centers of Excellence plus Global Category Leads and regional commercial / marketing teams, this global position will develop the sales enablement tools and training needed to be successful in the market.

    As a Marketing Analyst, your responsibilities will include:

  • Support the development and embed an updated strategy for global product launches and Go-to-Market initiatives to align with the new strategy and annual Marketing Plan
  • Translate Global Marketing Plan and activation to regional G2M execution plans:Clarify the value propositions, the story and messaging of our product/solutions offeringClarify the value propositions, the story and messaging of key capabilities available to customersDevelop cross-portfolio/category positioning as well as collateral and tools to help sellers and the G2M team win with customers
  • Expertise and leadership in content design to leverage the right tools/technology in creating high-end, branded assets for the G2M teams
  • Standardize content management and delivery practices throughout the sales cycle
  • Ensure content is kept up to date, on brand and stored in an easy-to-use & accessible repository and the latest version is disseminated to the G2M teams in an efficient way
  • Establish metrics and objectives for sales enablement and make recommendations for increasing sales (and G2M) productivity
  • Assess company's sales processes to understand and enhance the skills, knowledge, and tools required for the sales force (and G2M team) to increase velocity and conversion rates at each stage in those processes
  • Utilize and leverage digital technology tools for disseminating, reporting and benchmarking

    • The position is well-suited for you if you:

  • Understand the language of sales, sales data & process, and how Marketing can add value
  • Have the ability to develop sales enablement tools and supporting tactics that work in the field, leveraging design expertise and knowledge of design technology
  • Possess storytelling skills, comfortable working with Marketing insights to craft compelling messages and communicate technical information in a simple, yet effective way
  • Work well with multiple stakeholders across many marketing / business disciplines within regional teams
  • Are able to foster strong relationships across functions and regions to help establish best practices
  • Develop or leverage new analytical tools (e.g. PowerBI, AI-Co-Pilot, etc.) to accelerate data analysis and intelligence gathering, and to create efficiencies for the organization.
  • Mathematical, analytical, problem-solving skills and expertise in Excel
  • Have advanced ability to communicate in English
  • Deliver on commitments and meet deadlines on time
  • Ability to travel domestically, on an as-needed basis

    • Qualified candidates will have:

  • Bachelor's degree in a related field or equivalent experience
  • Minimum of 5 years of marketing, sales enablement, sales training, asset design skills or other relevant experience
  • Proven expertise successfully engaging with sales teams and supporting cross-functional, cross-regional projects
  • Strong skills in quantitatively assessing and analyzing complex data
  • Experience in the consumer products, food or ingredients space

    • Relocation Available? No

    Job Grade: Grade E

    What is the formula for a winning career?

    It starts with joining a thought leader, innovator and true high performer, grounded in values and driven to innovate and advance. As a Fortune 500 global provider of ingredient solutions, Ingredion offer great careers across various functions—corporate, scientific, engineering and operations, sales and technical service, marketing and more. If you are curious, confident, and believe in the power of game-changing ideas, we want you to make us part of your career formula.

    Successful: Grow with a leader. Ingredion is FORTUNE 500 company with consistently strong financial performance.

    Responsible: Thrive with an organization that lives its values. We drive relentlessly toward sustainable practices and responsible operations wherever we do business.

    Meaningful: Be proud of where you work and what you do. Ingredion enables innovation in foods, beverages and consumer products that touch lives around the world.

    A career at Ingredion combines the benefits and professional opportunities afforded a $7 billion leader in our industry with the dynamic environment and team-driven culture you'd expect in a much smaller company. Despite its global scope and the advancement opportunities that come with it, Ingredion has the intimacy of a mid-size company, one where different perspectives are sought and where relationships matter.

    Relocation Available:

    Yes, Within Country
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