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    Marketing Lead - México - clara

    clara
    clara México

    hace 1 semana

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    Descripción

    We are looking for someone who will:

    • Develop and execute comprehensive customer lifecycle marketing strategies to expand Clara product usage among customers.
    • Plan and execute offline initiatives and activations to delight customers and transform them into brand ambassadors.
    • Organize and manage activations and events to support lead generation.
    • Analyze customer behavior, segment the audience, and create targeted marketing campaigns to increase customer retention and loyalty.
    • Implement personalized communication strategies at various touchpoints to maximize customer engagement.
    • Collaborate with the sales, product, and customer support teams to align marketing strategies with overall business objectives.
    • Utilize data analytics tools to track customer behavior, identify patterns, and derive actionable insights.
    • Monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data-driven decisions.
    • Oversee the creation of compelling marketing content, including email campaigns, social media posts, blog articles, and other promotional materials.
    • Ensure consistency of messaging across all customer touchpoints.
    • Identify opportunities to enhance the customer experience and implement initiatives to improve customer satisfaction and brand loyalty.
    • Gather customer feedback and use it to drive continuous improvement in our products/services and marketing strategies.
    • Manage the marketing budget effectively, allocating resources efficiently to achieve maximum ROI.
    • Monitor expenses and analyze the cost-effectiveness of marketing activities.
    • Find new opportunities for marketing partnerships.

    Our requirements are:

    • 6-8 years experience
    • Relevant experience (more than 1y) in tech startups
    • Experience in lead generation channels
    • Experience in delivering highly creative campaigns and activations;
    • Experience positioning & creating brands;
    • Planning, prioritization, and time-management skills;
    • Proven success running integrated brand campaigns;
    • Experience in brand architecture and brand positioning frameworks;
    • Experience building year-long brand strategies;
    • Experience in content marketing and paid ad campaigns across online channels ;
    • Balance of analytical and creative thinking;
    • Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights;
    • Hands-on and able to work independently; does not shy away from taking ownership and thrives in a fast-paced environment;
    • Experience with fast-paced planning /executions cycles and able to balance short-term needs with long-term strategic initiatives;
    • Excellent verbal, written, storytelling, and presentation skills;
    • High standard of quality and attention to detail;
    • Business Fluency in English;
    #J-18808-Ljbffr
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