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Tlaquepaque

    Crm Manager - Tlaquepaque, México - Hewlett Packard

    Hewlett Packard
    Hewlett Packard Tlaquepaque, México

    hace 2 semanas

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    Descripción

    _ Responsibilities:
    _
    • Responsible for Push Notifications, Pop Ups, and Other direct to consumer tools.
    • Lead Database Marketing strategies.
    • Deliver a solution with sound value proposition.
    • Execute marketing plans or a solution through cross functional alignment and coordination.
    • Based on an understanding of customer/segment needs, ensure sales force is fully armed with materials and messages and provide sales teams with technical and business assistance for targeted industry and customer segments.
    • Create positioning, messaging, sales support and solution content within a customer segment or industry context
    • Identify/develop innovative/ breakthrough program metrics/benchmarks.
    • Identify/align cross functional and/or cross organizational teams as needed to plan and execute near term GTM plans and budgets.
    • Direct the development of messaging framework and content for marketing programs and vehicles.

    _ Education and Experience Required:

    _
    • BA or BS in Marketing or related field; MBA preferred.
    - 7+ years marketing experience.
    • Industry, sales and/or channel experience.

    _ Knowledge and Skills:

    _
    • Expert knowledge of marketing principles, practices, tactics and tools.
    • Experience in developing and driving consistent field adoption of industry/segment message.
    • In depth knowledge of industry or customer segments, offerings/strategy and demand generation program.
    • Familiarity with and/or experience in partner marketing.
    • Excellent written/oral communications and analytical skills.
    • Excellent interpersonal skills; ability to build and manage virtual teams.
    • Excellent negotiating skills.
    • Ability to interface effectively with all levels of management and functional disciplines.
    • Excellent influencing and consensus building skills.
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