- Developing storylines with analysis of media and consumer research studies. Having a good understanding of market positioning and strategies of assigned Disney properties.
- Answering requests from internal customers, interpreting the appropriate data, and communicating the results along with necessary presentations, tables, charts and graphs.
- Monitoring, interpreting and compiling findings from various research sources (syndicated, social listening, primary research, on industry and consumer trends, and disseminate it to key Commercial Clients in an engaging and thoughtful way to enhance the value of our sales strategies.
- Attending client meetings and represent the company in public and you will be given support but freedom to develop the primary research business stream to meet clients' needs with innovative and profitable research proposals.
- Conceptualizing and presenting proprietary quantitative and qualitative studies resulting in strategic reports and actionable insights for key Commercial Clients.
- Developing and reporting Brand Lift studies and Attribution report campaigns.
- Overseeing projects with external vendors, such as creative testing and consumer deep-dives, by monitoring key timelines and details, including recruitment of respondents, survey development, data output, and report delivery.
- Storytelling skills/ strong verbal and written communication skills focused on telling a story with social insights.
- Experience in data analysis.
- Knowledge of basic and specialized computer tools (GWI, Kantar IBOPE Media, Comscore, Adobe, Sprinklr among others)
- Knowledge of Market Research and Digital Metrics
- Experience with excel and dashboarding data visualization
- Advanced level of english.
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Supervisor, Media Research - Ciudad de México - The Walt Disney Company (LATAM)
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Descripción
Job Summary:
BUILD SOMETHING BIGGER THAN YOURSELF
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherish.
How will you contribute to our magical experience?
The Sales Research Pillar's goal is to combine local and LATAM regional expertise to support TWDC multiplatform ecosystem with actionable information, pricing models, consumers insigths, analitycs and market trends in order to maximize our performance and revenue for our multiplatform (lineal and non-audience) and complementary OOH business across the region.
The Supervisor will give support to the Research direction by coordinating adhoc studies, delivering adhoc quantitative and qualittative analysys for internal and external clients.
The Media Research Supervisor will be responsible for:
What we need from you to be part of this story:
Additional Information:
At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability, and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.
#BePartOfTheStory
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